Stripping Off with Matt Haycox
Welcome to 'Stripping Off with Matt Haycox,' where we bare it all on business, money, and life. Get ready to peel back the layers of success with entrepreneur, investor, funding expert, and mentor with over 20 years of experience building and growing businesses, Matt Haycox.
Tune into steamy conversations with industry titans, celebrities, and successful entrepreneurs as they strip down their stories of triumphs, setbacks, and the raw realities of their journey to the top. Matt is going down on business, money, and life, and will take DMCs to new heights!
Stripping Off with Matt Haycox
Rob Lipsett's Ultimate Blueprint: Making Millions, Staying Ripped, and Love Island Bombshells!
Tell us what you like or dislike about this episode!! Be honest, we don't bite!
Have you been getting your nightly fix of Love Island? Well, our next guest was a heartthrob on series 3 and has since transformed his reality TV fame into a fitness empire! Want to know how to make millions from your following? Or learn the blueprint for success in business and how to grow your audience from 0 followers? Join us as we sit down with Rob Lipsett, who boasts nearly 1 million followers on social media, to uncover his journey from Love Island star to successful fitness entrepreneur. Rob reveals the secrets to staying in shape and achieving washboard abs, plus his tips for getting your body down to 10% body fat. We delve into his online coaching business, various entrepreneurial ventures, and the realities of converting social media followings into business opportunities. Rob also opens up about his book, "Game Plan," his recent move to Dubai, his thoughts on the future of the fitness industry, and shocking behind-the-scenes secrets from Love Island.
Timestamps
0:00 - Intro
0:21 - Who is Rob Lipsett?
4:13 - Was Fitness just a Hobby?
6:20 - Rob's YouTube Video Content and Fitness E-books
12:33 - What was your learning process?
16:14 - From Video One to Gaining Traction - How Long Did It Take?
20:07 - How much do you use Scripts and Notes?
23:17 - Where's the Balance between Making Great Content, Educating, and Selling?
25:01 - When did you start to make the Real Money?
27:02 - The Online Coaching Business
29:51 - The Other Businesses Rob is Involved With
33:25 - Influencers' Instagram Followings Don't Necessarily Always Convert to Business Opportunities
36:24 - TRT, Growth Hormone, and Supplements
38:16 - A Maturing Audience Requires Adaptability - Fitness to Business
40:36 - Villa Lipsett and Real Estate
45:47 - Thoughts on Dubai and the Fitness Scene?
50:55 - The Future of the Fitness Industry?
52:55 - Future Rob Lipsett - Still in the Gym in your 60s?
55:34 - Conclusion
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Who Is Matt Haycox? - Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.
First podcast here in Marbella. Rob lives in the house.
Speaker 2:There you are Welcome. Welcome to the neighborhood.
Speaker 1:Tell me fitness industry very, very saturated space. Tell my audience, who are probably a lot more entrepreneurial than fitness guys, what sets Rob apart. Why are we going to love you and why are you standing out in such a saturated marketplace? Love this, Okay, first let's break it down right love you and, uh, and why you? Why are you standing out in such a saturated?
Speaker 2:marketplace love this, okay, first let's break it down right. Number one saturation. Good thing it's only the pussies and, yeah, the lazy people that complain about. Oh, the market's saturated, that means it's good. It's saturated for a reason, and if you can't rise to the top, well then you shouldn't be there, you know, okay.
Speaker 2:So first of all, when someone says market saturated, I always kind of have a little chuckle. Chuckle to myself why you should listen to me. So I don't want to be cocky. You know I don't want to come across crass, but I'm the only person from my country who's lived a life like I have. You know I started out in a industry that didn't exist in Ireland. It's the first ever Irish fitness YouTuber.
Speaker 2:I saw a lot of guys in America doing it online coaching, building apps, selling eBooks. Living life of freedom, going to the gym, making money from doing bicep curls Said I want that life, but in Ireland I'm not sure how familiar you are with it it is an extremely small country, like. The population of the entire country is like smaller than a ton of American towns. So when someone does something a bit different, you get slated. It's kind of UK is very similar when you go to a small town.
Speaker 2:So I started doing that as the first to do it and, of course, got a load of hate. Even my parents were like what are you doing? You know cause I dropped out of college. You know no job, nothing. I said this is the only thing I'm good at. It's the only thing I can give a fuck. Am I like cursing this podcast? No only thing I can like a lot give a fuck about. It's the only thing I can like get motivate myself to do. I was the worst in my year academically and so I said this is the only option for me. I said I don't also be tied to one place. You know I was working nine to fives here and there and what, what doing?
Speaker 1:I mean just rewinding back to those those days in dublin. Did you know what you wanted to do when you were older?
Speaker 2:I always knew I wanted to be something to do with fitness. But like I played around with, like, oh, I want to work in like the nightlife industry, or you know, because I went out loads and I was like, oh, I should be this that's how I ended up getting into the nightlife.
Speaker 1:I wanted to have a bar because I thought I like drinking. Then I wanted to have a strip club because I thought I like like women I woke up three years later with the biggest strip club operation in the uk no way is it still going. No, finney, I mean, I mean for the best, it didn't do the marriage much good, but by 2008, at our peak, we had 11 clubs.
Speaker 2:Oh shit, unreal let's bring one here to. But so you know I'm about 22 right now. I get on youtube and you know I start talking about mates and facts and I'm even doing kind of like lifestyle vlogs in ireland, going to aldi leadle, all the gyms in dublin and so while a load of people were giving me shit, a load of people were love it. We're loving it and I built like a really hardcore audience. The majority of my audience is still Irish and so I get a lot of support from Ireland as well. And then I haven't gone to work in 10 years. I've traveled the entire world. I've built a seven-figure fitness business. I've built the cover model physique myself competed like a stage-ready physique physique myself competed like a stage ready physique better yet I've transformed thousands of physiques in my app, my book, my videos. I've done all this while essentially like going on a you know, having fun like you know not having to go to work.
Speaker 1:10 year holiday, a 10 year holiday that's still going.
Speaker 2:So someone actually commented on one of my instagram posts. I was just showing like a full day of eating. You know what I eat in a day like cooking and everything. They're like let me guess you're unemployed. And I was like, yeah, they're expecting me to like, you know, bite back. And I'm like, yeah, no, I haven't worked in 10 years, you know. So that's funny. Always just agree with the haters. And so, yeah, you know, Villa here in Marbella bought that at 29. If you can name another Irish lad who's lived a life like that, works with, works with the biggest companies in the fitness industry. If you name one other Irish guy is on that. I, I want to be best friends with him, but there's that.
Speaker 1:Well, let's break down some of those individual bits then. I mean so just going back to the beginning and your interest in fitness. I mean that that was just just a hobby. I mean, did you have any formal fitness education or you just want it to lift weights and go running?
Speaker 2:so the school that I went to was a really a big rugby school and so, you know, typical meathead, typical jock, I was uh shit at school, but I loved rugby. You know, I was never like the best at it, but what I was like really good at, really excelled at, was like the strength and conditioning outside the rugby. So your coach, you know, when you're on the team you have to go to the gym, you have to like weigh it, weigh yourself in to be heavier. You know, nowadays I'm like trying to get lighter, but I and so like the strength conditioning, weight training aspect of the rugby I loved.
Speaker 2:And so when I finished school, um, you know, I played a little bit of rugby socially, but then I quit that and put my full effort into the gym and then I got my, you know, really high level PT certificate. It was the first exam I ever passed in my life, and so I was always led to believe that I was the dumb kid, I was the class clown, but I was just wasn't doing something that I had any interest in, and that's like it's pretty typical for today's society. I wasn't doing something that I had any interest in and that's like it's pretty typical for today's society. You know we're forced to do shit we don't want to do instead of doubling down on the things that we're great at. And if society pushed that more, we'd have a lot more people doing great things.
Speaker 1:Would you say we're forced to do stuff we don't want to do, or that people happily do stuff they don't want to do too easily?
Speaker 2:So a little bit of both, right. So society's got like this copy paste route for everyone. You know you, you go to school, you go to college, you do the apprenticeship, the internship, you get a wife and 2.5 kids, you know a mortgage and that's you done. And but people love being told what to do. You know, there is is very small percentage that don't like being told what to do and have to go out and make their decisions. So both are correct and, uh, they go hand in hand. But I think, but I think, if more people were, like you know, encouraged to try something that they're more passionate about, like we, we'd have a lot more artists, musicians and actors and creative people you know and talk about the youtube.
Speaker 1:I mean, can you remember your first youtube video? Oh man, okay, so it's actually coming up to 10 years on youtube, september 1st 2014 we did um when you spoke at the event the other day, was that the video you showed on the screen? Actually, you're like lying in bed, or yes, that's exactly it.
Speaker 2:That's the first few seconds, not even holding the phone properly, and so I was like doing a you know facebook at the time, right, writing kind of articles as posts, but at this point you didn't have.
Speaker 1:I mean, did you have any following?
Speaker 2:oh, no, no, and you know what's funny as well. Someone's like, oh uh, daddy's boy, mommy's boy, like you know they, because I have like a posh dublin accent. People like, oh, you've everything handed to you and I I'm like what, my fucking? My mom gave me her YouTube login, like what you know, it's zero subscribers, that's it. And so, yeah, you, just everyone starts from zero. I just picked up a camera, as you saw, picked up incorrectly, and just started, and so I was on, like you know and what I think? Twitter maybe or something, but the real power is in video stuff like this podcast, because, like reading an article or like just looking at a picture, it's not as impactful.
Speaker 1:you don't know what someone's voice sounds like, you don't know what their body language characteristics and particularly in a space like fitness, I guess, where either you want to see the person who you're talking to looks something aspirational exactly, and you want to. I mean, I've read a lot of men's health magazines when it talks about, like how to do this exercise, and and okay, you can. You can maybe decipher it, but but it's not the same.
Speaker 2:it's a little two pictures with an arrow. I'm like, oh, great explanation, useless, great explanation, useless. So, like you know, and also what I told you you were going to say, there is like in fitness magazines and even pictures like I've been on the magazine covers as well and like they're all airbrushed and Photoshopped to bits, so like when you had your cover on there, I mean, how Photoshopped was it?
Speaker 1:Because I mean, obviously you look great anyway but did you notice how photoshopped you were?
Speaker 2:I actually would have liked them photoshopped some more. I think I think I got. I think I got a pretty straight up accurate one. I was like guys, just make you look a little bit better. So I think I got wrong ahead of a stick. You know what I? Because I did it with him like it was for muscle fitness and I did it with a local photographer that I'm kind of friends with, so maybe he didn't do it but if I got, if I got their actual muscle fitness ones, they would have done it more.
Speaker 2:But anyways, you can only tell so much from a picture.
Speaker 1:But with videos HD, you know you can't photoshop that so the first video, um, I mean you, you were, were you pting at this point as well? Did you have some kind of income?
Speaker 2:No, so I had an income but I wasn't PTing, and so this was I was working, just typical nine to five office jobs, sat at a desk all day for just like a startup company and just training for yourself.
Speaker 2:You didn't even have a single client or any fitness income. No, I was. I know I was also like working in like retail, like folding clothes in Hollister you know the shop I was working in and so I was like bouncing. I even worked in like a watch shop and someone would come in and you know my boss be there and they'd be like, you know, sell me this watch. I'd be like, well, it tells the time and it also has the date on it.
Speaker 2:If you look closely, I had no fucking clue what I was talking about it. You know no passion for it. And so I was talking about it. You know no passion for it. And so I was working these shitty retail jobs, getting fired, you know, getting let go. And um, then it was when I was doing this kind of like more the nine to five office one, so I was doing that for maybe like six months and I was doing YouTube on the side. So you know again, I didn't.
Speaker 2:I didn't start like just full-time YouTuber. No one gets their dream job just at the get-go and so I was doing it on the side and this was like one of the, I say, toughest, but I actually loved it so much, so I'd work nine to five. I would drive home hours, traffic in Dublin. I would like eat dinner, get ready for the gym. I would train eight to nine and then I get home share like half nine. I'm between half nine like two in the morning. I was working on my fitness business, so I was like eight to nine and then I'd get home shower like half nine. I would train half nine like two in the morning. I was working on my fitness business, so I was like trying to get clients, coaching current clients, editing videos, coming up with new video ideas.
Speaker 1:I even was selling like gym gear With the videos you were doing all the way yourself. Oh yeah, you were filming and editing it.
Speaker 2:Oh God, yeah, I couldn't afford a camera, I had an iPhone 5. And of course, yeah, I'd like downloaded Final Cut Pro illegally, like the software. You know, I'd like 200 quid in my bank account, always like just living paycheck to paycheck. And so I was doing, working on my fitness business, up to two in the morning every night.
Speaker 1:When you say the fitness business, what was it?
Speaker 2:It's coaching, mainly Coaching, and e-books, and then a little bit of clothing and then, like youtube, pays you like a tiny bit and you were selling some ebooks, yeah yeah.
Speaker 2:So that was actually the first, like the online sale that everyone. I had like a 30 euro ebook on roblipsacom and like I sold that and like oh my god, the feeling I got when I got that like paypal notification, like the first time something went into my bank account from online, I was like Whoa, okay, I can do this. And so after that I was like I'm going to make a mission, as we're earning minimum wage in the nine to five. I was earning 1800 euro a month. Average rent in Dublin is like two grand. It's like impossible to live. But so I was earning 1800 euro per month working, you know, nine hours a day and Monday to Friday, and I said, as soon as I get three consecutive months where I earn over two grand from coaching, I'm gonna go in and quit. So I did that after like about six months, walked into my boss's office and he was actually pretty cool, like he's chilled.
Speaker 2:A lot of people were like, oh, you know, fuck, fuck the boss. He was cool, cool guy and I was like 22 at the time. So I just explained to him like, hey, look, I'm gonna leave. I'm gonna like give this 100% effort, like I'm obsessed with fitness, I'm just gonna do my own thing. He was like right on, go for it. And then, like that week, I was like had all this spare time, I had an extra nine hours left in the day, and I was a bit like, oh, at first I was like I had all this spare time, an extra nine hours left in the day, and I was a bit like at first I was like, oh, my God, like geez, I got to make this work. But then, like once you put 100% into something, things just take off.
Speaker 1:And how were you, I guess, how were you learning what to do back then? I mean, did you, were you reading books, did you have any courses, mentors, or were you just, you know, know, fucking up and finding your feet, and the best learning resource to this day is youtube itself.
Speaker 2:If you want to learn how to edit, you want to learn photography, you even want to learn marketing. You can watch, like gary v, three hour conversations. You can watch grant cardone. You can watch actually tony fucking robbins that people pay 60 grand to go to the weekend to see him. You can literally get the full talk on youtube. You can get the full hd talk.
Speaker 1:Youtube is the most powerful search engine ever I don't think people appreciate how how much is on there, because I mean, I've been to a lot of live stuff with you know the likes of grant. Uh, you know, ty lopez, I've never been to a tony robbins, but you know a lot of the guys who you see online and the reality is all the content is the same. I mean nowadays these guys hold nothing back. Yes, I mean that obviously sometimes begs the question well, why bother going and seeing a one-on-one?
Speaker 2:Yeah, I still think it's a good return and motivates you and everything.
Speaker 1:Well, I think for me, the difference of getting the one-on-one is when you're watching a video. You watch or you listen to a very generic story, for example. So it might be. You know, this is how to market. Yes, this is how to build a YouTube following. But maybe you want to ask a specific question of how do I do it as a 32-year-old Irishman. Just tell me exactly. You know, and it's good to be able to get that, you know that level of detail, that niche, etc.
Speaker 2:But no, if you've got no budget and you've got lots of time on your hands, there is nothing you can't learn, yeah, if you're just starting out, and so I did also get like some you know courses and read a few books, but honestly, uh, the way I like work best is like listening to things and watching things. So even when I was in that nine to five era and trying to learn stuff, I'd be like driving to work, listen to podcasts or listening to a YouTube video, or I'd be in the gym doing cardio and listening to something, and it became like the soundtrack to my life and I still to this day, like my girlfriend calls me like the walking podcast. You know, that's why I start podcasts, because I listen to so much of them. I am constantly gathering information or even listening to something positive, and so I call it like brainwashing yourself. I'm always listening to something, just these positive affirmations. So that's where I learned pretty much.
Speaker 1:I had this guy on my podcast once and the way he described it was he was told by his old boss that his car should be a university on wheels. And yeah, I mean, you know that is that choice. You're making it driving to work, getting the bus to, you know, to school or work or whatever. In the morning, do you listen to music, do you talk shit or do you watch love island in the evenings?
Speaker 2:I was actually on love island. I'm still saying, I'm still talking. I'm saying don't watch it like and you know what? Here's another funny one and me me and a friend of mine from London he works in property he always like he's super successful. He'll link YouTube videos from like billionaire tycoons, 40 minute long interviews and everything on his story and he'll be like look at the view, count on this. It's like nothing. They're the lowest viewed videos. And then he'll like be like look at this, like funny cat video. It'll have millions of views. The information is all there. People just are too lazy to go looking for it or they don't even want to sit down and learn something realistically.
Speaker 1:Hey, matt Haycock's here with a quick interruption just to say I hope you're liking the show, but please, please, like, subscribe or comment. That's how we can bring you better guests, that's how we can make the show better each week. So please, please. That's all I ever ask of you. We never charge, we never ask anything else. Just please give it a few moments of your time. So for the people out there who are doing YouTube themselves, trying to build a social media following and getting despondent with the time that growth takes, how long did it take you from making that first video to actually starting to get some traction? And I guess, what was it that you started to do right, other than compounding results?
Speaker 2:Yeah, so my channel is about to hit half a million now, and then in the first year it got 19,000 subscribers.
Speaker 1:That's very strong, which is still.
Speaker 2:that's very strong really, but we're still really good, you know, but obviously the the graph is like you know, you get, you get snowballs and so, but youtube is so, uh, powerful because okay, let me explain you can quit your job with like 10 000 subscribers. Like I know like loads of like fitness coaches who have like 10k subs and they make like crazy amounts of money, but are they?
Speaker 1:making the money that, because I think this is what people probably don't understand as well. They're not making that money from youtube ads though, are they? No, I'll be giving them a bit of money, but it's giving them a strong, loyal audience of 10 000 people that they have to then have a product to go and sell to them exactly, and so it's not about the views, it's about what you do with the views.
Speaker 2:So, just to put it into numbers, if you get on average, if you get a million views on YouTube, it's like two grand. You get to spend two grand from Google, which is like nice because it's also that's collective. So if you upload like 20 videos with like 50,000 views or 10 with a hundred thousand views, you still get a million views. So if you keep banking videos over time, like cause I've uploaded like pays, pays decently, but I still don't really count it towards my income now. Okay, so you get a million views and get two grand, cool. Let's say you get a million views and you've got a 30 euro ebook and you sell a thousand of them out of a million. Pretty easy to do if you do the right call to action and everything. So there's 30 grand versus two grand, you know.
Speaker 1:So it's about what you do with the views and also we talk about the 10 000 subscribers but we say we say 10,000 subscribers, a million views. I mean, I don't know what the stats on your channel are, but I know on mine that something like 99% of my video views are from non-subscribers. You know, people think, oh well, I've only got a few subscribers, but that doesn't mean that tens of thousands of people don't still get the opportunity to see the video.
Speaker 2:Exactly, and if you're like smart, well, so the most important thing and I kind of hate this is titles and thumbnails. You can have a shitty video with a really good title and thumbnail and it'll like go on to the explorer and blow up, and I'm actually like a full-time thumbnail editor oh, really yeah yeah, like he just does the thumbnails, like so that's, that's how important it is, and then now is he just for you, or he?
Speaker 1:oh, that's his job, but he but you.
Speaker 2:You're a client of him yeah, yeah, I'm a client of his because, like he, he does them pretty quickly but he's still brilliant. I think he has, like, a number of clients, but the fact and then I'm also an editor, a videographer and everything but the fact that that's how important thumbnail is that people's like sole jobs just to do thumbnails what the thumbnail the title and the first 15 seconds of the video the hook, there you go.
Speaker 1:Yeah, that's exactly it, yeah I mean, yeah, I mean far too many people. They make your videos like, hey, I'm sat here in marbella today and you know, before we've even been able to say, like you, you could have leonardo di caprio sat next year, yes, before you even get around to say I'm sat with leo, yeah, then everybody switched off because you know, because I'm already bored exactly, and I would always do that in my first few videos.
Speaker 2:Take like three minutes to get in the video, but you just have to even be abrupt, so that's a good tip for a hook.
Speaker 1:Just get straight to why they clicked on the video yeah, by the time we've got to the end of this video, you're going to have learned three things that are going to help you drop five pounds in a week exactly.
Speaker 2:And then, like you know, in the mid, in the middle of the video, you can, you know, bulk it up a little bit and you know, at the end you can drag that out a little bit because you actually want to wait, get as much watch time as possible. So don't, don't give the answer too soon, or else people be like all right, I've got the answer and click off. So that that's how you kind of structure. How much do you script yours? So I've like, I got it, I got a teleprompter and I never use it. So the only time I ever use it is if I'm doing like a sponsored video and it's like I have to say these exact words. But if I'm doing it like just my own videos, I will just make key points that I need to hit, because you just sound robotic.
Speaker 1:And you have those key points written on the wall or something so you can see them, or I tried that and then I'm always looking at them.
Speaker 2:So I'll just kind of like I'll have them on my phone and notes and I'll just kind of study them. And then another thing I try to do this is like I'd have my phone there and if I need to remember them I'd look at them. But having the option when it's there, it actually makes you worse because you just like you just the best thing is to just like map it out and kind of remember it in your head.
Speaker 1:Well, if it works well for me, I don't know if you do it with one camera, I do it with two cameras.
Speaker 1:Oh, that's a great idea and then talk, because then I can just ramble away, yeah, and even when I make a mistake I'll just kind of keep talking, keep talking. And you know I mean the amount of times I used to try and do it in one take, but try and get the whole take right and I'd do 30 takes, 40 takes, 50 takes. I mean literally I could be an hour for a two-minute video. Then I just started to just go look, I'm going to ad-lib this, I've got my four or five points I want to hit, but I'm going to ad-lib it with two cameras. So when I fumble I'll just keep talking again.
Speaker 2:And it on me and like I've been doing youtube 10 years, I know guys even with like 5 million subscribers and they mess up to this day constantly and they just like keep rolling. And so one thing that stops a lot of people from like pursuing youtube and keep or any any social like any social is they'll speak to the camera and they'll watch themselves back and they'll cringe. They'd be like I fucking hate myself. Get over it. The power of editing. Like there's been so many videos where I'm like watch myself and then I'll edit the whole thing.
Speaker 1:Or sometimes I just send it to my editor and I'm like polish a turd and I get it back and I'm like sick, yeah, I'm like fucking love myself but but I think I'd say also, coupled with that, that no matter how good your editors are, you're probably still going to hate your first video, your first five, your first ten, what you know, whatever the number is and I remember you know it was actually charlie's event back in dubai someone was asking me about youtube, uh, and making videos. I'm saying all I can guarantee you is your first video is going to be fucking horrible and your 10th one is going to be better than your first and maybe when you've done 20 or 30 or 40, you might start to look. I mean, I don't even think I I watched back any of my first 100 videos, because I would literally be cringing, like my face, my voice, my accent, absolutely everything um, so the best advice there is actually on for any platform is just make 100 pieces of content really applies to youtube, though.
Speaker 2:If you make 100 videos by default, every skill editing, speaking, to camera lighting the whole lot is going to get better. But then you get those 100 videos, you sort your analytics and then you view your top 10, and so now you got your niche, now you know what your audience likes, now you know what you're good at, so then you take those 10, then you make 10 more of them. So that that's how. That's the first thing you should do to get good at youtube or any social media you talk about.
Speaker 1:Obviously you know selling to your audience and having you know someone with 10 000 subscribers could be making great money. Where do you find the balance between making great content, educating and then selling, so that you're not just sell, sell, sell and sell and switch people off?
Speaker 2:Yep, so you can get like audience fatigue. You know, if you're like constantly selling, people are just going to be like what am I watching the ads, like you know, like on TV, like everyone doesn't want the ads, they skip past the ads. So it has to be like a very small percentage of your actual minutes that you're putting out and it should also be very natural. And it should also be like there's some months where I, like you know, do amazing with my coaching and app signups and like I I don't even push it, I just have it there linked and I create really good content and if people want to find it, they'll find do you have.
Speaker 1:But do you have videos where you certainly won't sell anything?
Speaker 2:you'll just oh, yeah, yeah, so you'll have videos where you certainly won't sell anything. You'll just go oh yeah, so you'll have ones where you sell nothing.
Speaker 1:Yeah, no majority Ones with a little soft sell and then maybe some actual hard sell videos as well. I want you to listen to this because I want to sell you something by the end of it.
Speaker 2:Exactly. Yeah, you've like hard launched, like, maybe you're like launching a challenge or it's like you sign up to this. I'm picking someone to fly out to Marbella to train with me. You've done that before, train with like a load up high ticket clients as well, and people love that. So when you're doing like a really big launch maybe you own a clothing brand, you're dropping a new you know season or whatever yeah, you do a hard launch, like with your girlfriend, you know a hard launch, yeah. So there's definitely like, yeah, ways to go about it, but the majority should just be like you providing value and just, you know, making casual content and that if someone really wants to find it like, they'll go find it so you're 22, you've had three months on the bounce of earning 2 000 euros.
Speaker 1:You've, you've made it. You've quit the job. You've, you've, you've, uh, you've started to go full-time. When did you really start to? You know, when did you start to make some real money? When did you think I've really made the right decision here? I'm starting to roll in it yeah, so this is like.
Speaker 2:So around that time there's like 2014, 15, 16. I didn't go out, I didn't drink, I didn't have no money to redo it, like I'm still just laying the foundations.
Speaker 1:An Irishman not drinking I know right, like blasphemous.
Speaker 2:Now, times have changed, but so a lot of guys, like at the start of their journey, like they need to realize that you're going to need to stay in and grind. Whether you do it now or later, you're going to have to have a period that you're not popping bottles and partying. Why are you in the club popping champagne with nothing to celebrate? So you can even like go back to these videos on that. In that era, I was just like going to aldi, going to the gym, saving money and you're making content and building up a client base. And then, after I did that, like for a few years, I had a few videos like pop off, did like a little brief eight second cameo on love island, but but show what's funny like I went into the like casso morey thing.
Speaker 2:It was in 2017 right like I was literally on it for like two seconds. Like there's hardly any footage of me. Why? Because, because, just shit upon birds, you know I got along well with everyone there but like everyone's like coupled off and you know I'm actually quite like a chilled, reserved guy. I've always been a relationship guy, but anyways, I made a youtube video being like what it's like inside Love Island and that got like hundreds of thousands of views and so that like brought a lot of people to my channel and everything.
Speaker 1:And just yeah, I started getting loads of banger videos and so in 2017, like I saw like a bunch of growth and, of course, then your coaching business and everything goes up with that, and that's when, like, I started like having fun and, you know, going traveling all over the world and you know meeting really cool people and starting enjoying life a little bit tell me a bit about the coaching business, because I guess, um, you know, as someone who likes to do things, you know like one on one, likes to kind of do things in person, I always struggle to get my head around the kind of on your online fitness business because I just think you know, you've got to be, you've got to be very motivated, very disciplined. It's almost like that, you know. Yeah, um, we're talking about reading how to do an exercise in men's health yes not the same as having someone with you?
Speaker 1:do you only do online or do you have higher ticket stuff for people who want to get one-on-one with you as well?
Speaker 2:yeah, so when we were, um talking about the men's fitness thing, you know I I was like I was trying to get into this as well. So I'm really glad you asked and we were talking about, uh, going to, like you know, tony robbins in person, when the information is all out there. All the fitness information is all out there as well, okay, so when people sign up to either my app, they need a personalized plan. Okay, they need it to be personalized to them and they also need accountability. Right, they need a buy-in or just no one gets results.
Speaker 2:I have given so many friends and family. They're like rob, you know, some app is called game plan. They're like give me a game plan subscription. I'm like sure, get my app developers, here's the code. It'll put the price to zero. None of them fucking bother, zero percent of them ever get results. Or bother, if there's no buy-in, you you might, you just it's nothing. And I'm like we made you personalized, still nothing. And then, um, so that is like you're not one-on-one with me, the app and my team will handle that. And there's, like you know, it was of well over a thousand users doing that and that's 39 euro per month and so that like run. I have sales and stuff the other time, but that's like runs itself do you have other um like on your team?
Speaker 1:are there other personal trainers and stuff as in who actually help with the accountability?
Speaker 2:and yes, yes, so that's like the app and there is 24 7 customer service and everything. That's like quite a big team. And then I have the high ticket coaching, which is like I work with you one-on-one and I only take on, honestly, 20 people still remotely as still remotely, yeah, but but okay, so, and that's like I have an assistant head coach for that and you know, um, the sales team, onboarding team and everything to do that, and that's like you know, I won't say the the price of that but that that's like a lot more expensive and it's all.
Speaker 2:My clients are like guys like yourself, usually in their late 30s, 40s uh, really all have like really good jobs and, you know, high net worth individuals who need me on their ass, making sure they get results, getting accountability. And with that program you also have the option to come to marbella and train me whenever. Okay, just give me a heads up. I love it. You know, and actually a lot of like clients live in marbella because it's fucking well off, and then the majority of my clients are irish and english, so it's just like a 50 quid flight.
Speaker 1:So I still do that the odd time and I really enjoy it, but yeah, the majority of it's online tell me about some of your, some of your other businesses, because, um so I know you've got, uh, what's it? What's the protein pancake?
Speaker 2:yeah, fuel cakes, fuel cakes, yeah and um game plan.
Speaker 1:So game plan and fuel cakes, they're your two things, yeah, they're mighty t-shirt you're wearing that alpha leap. Yes, that's something that you're an ambassador for. Yes, and I see ghost on your insta a bit as well yeah, and so that's the same.
Speaker 2:So, um, so, to go through them, uh, your game plan is the app and then I guess, like the high ticket falls into that as well, but are there any other cross sells, upsells from that?
Speaker 2:oh yeah, for sure yeah, the two of them like kind of work in unison. You know like if, if you like the app and you like my style of training, like really a bodybuilder, high rep stuff, you know track your macros, no bullshit, you know no self-love, just fucking straight honesty, then you know you will also like working with me directly. And then like, if you're following one of those programs you know the supplement company I work with, ghost you probably grab some protein and so if you use my code lips it, I'll get commission off that. And then, uh, you know, if you want to look good in the gym, you'll also go pick up alfleet, which is coast and alfleet are pretty much the two biggest sports nutrition and clothing companies in america like jim shark would be the only one ahead of alfleet, really, and so it all like works in unison have you considered doing your own protein or your own, your own clothing?
Speaker 2:so with fuel cakes, you know. So one of my most viral videos was how to make protein pancakes and if you're trying to come up with a product, product or service, don't think of the product or service first. Build the audience and community first and then ask them what they want. Okay, so the protein pancakes were always like a thing on my channel. Yeah, I make them in every vlog.
Speaker 1:I'm always like I review, like the flip you know, became like that was just your thing. Yeah, it's just my thing. Like I was like you like eating pancakes.
Speaker 2:I was a protein pancake guy and I was like you can get shredded eating protein pancakes, you know, if you make them right. So then I was like, okay, I can't make a uh, a supplement company, because, one, I think it's also kind of overdone, like everyone kind kind of does that. Two, I'm really happy with Ghost and I can't like just I'm in a contract, I can't make like a direct competitor and I didn't really want to. So I was like, okay, what can I make? That's kind of like quirky and fun, that I can get into shops and that it isn't like just like bodybuilder, you know, it's like a fun little thing like my, my sister and her kids eat them and everything. So then I I just uh taught a few cakes, yeah, started selling it and you do.
Speaker 1:You buy that on. People buy that online, do they?
Speaker 2:yeah, online and also there's a good few retailers in ireland and the uk, so right now it's currently sold out.
Speaker 1:I was going to say that was one of my questions actually, because I know, when we were researching for this podcast, one of my assistants, she said that it was sold out and I was. I was going to ask you if that was. Is that part of your strategy of making of, I guess, developing urgency, or are you just overstocked because it's been popular?
Speaker 2:yeah, yeah a little bit of both and also like so my coaching, um, and like sponsorships and everything like they make like way more because it's only very small brands, so like I have to put still have to put most of my attention into that, you know. So I just need to, you know, put a bit more attention into it, make some new products. I want to make protein bars as well, because I can. I can do that, you know I can make like pre-workout and whey protein stuff, but I can make like food and stuff and not, like you know, lose my relationship with ghosts, but yeah, it's like super difficult. It's the first time like I've ever done physical, physical hand, like products in your hand and man, I'm learning a lot. Shipping tax, custom storage, product blends so it's learning a lot it's interesting.
Speaker 1:You say that and I guess you can answer this question because you are in both sides of this. You know, you've got your own product you make. Plus, you're also an ambassador for someone else where, where you, you know, you get paid as an influencer. Yeah, now I I always have influencers saying to me oh, you know, I want to make my own. You know, typically girls, I want to make my own bikini range, my own underwear, this that you know I've got a million followers and my advice is always don't touch it, because you know you think you've got this million followers. Okay, if it's a girl, probably 600 000 of them are just horny guys.
Speaker 1:Yeah yeah, you know the other 400 000 girls there's only so many times they're going to buy a pair of pants off you, yeah, or bikini, or whatever it may be, and you're going from being an influencer to being a business owner and it's a very, very different, you know very different shift and you know you're going to sell. I'm not saying you won't sell anything, but you're not going to go and make the millions that you think you're going to sell. Exactly I'll be. I'll be curious for your thought process and advice on that.
Speaker 2:You know, as someone who who does it repping someone else's product for them versus when you do it yourself, and you've got to have all those business considerations, like you said, product packaging, tax out of stock, yeah, yeah, so it's not as fun as you think it's gonna be, and like if you are working with like a company that, uh, like you vibe well with, and like they're just paying you and like loads, like that's a pretty sweet deal you know people, people think they want to start their own company, but but they don't.
Speaker 2:And then so another quick one um, you said, um, you said you have a million followers, but a lot of it's horny men. So that's why I say, uh, build your community first, your audience first, and build a product around that. The product for her probably going to be only fans. Yeah, so my following is at 95 percent men and it actually works about way.
Speaker 1:95 percent horny men. Yeah, yeah, yeah, we want to get jacked. Yeah, maybe I should make your own fans.
Speaker 2:But there's actually like some guys, and you know usually like they're super good looking guys but they've got like a following of just pure women or, you know, maybe even gay men or whatever. It's all about your demographic. And you know they can't sell training programs to women because women want to learn from women. You know they're not buying creatine women because women want to learn from women you know they're not buying creatine. So if you have an audience that matches the product you're making, again build the build product around your audience. That that's, that's essential. So I got a 95 male audience, which I'm so grateful for. They're all like really positive people who want to like get in shape, make money. They're all it's like. The age is like 20s and 30s as well, like it's not like teen little 14 year old teenagers like a lot of gaming gaming youtubers would have. So I've got a really really good audience. But there's a lot of influencers that they think they have a great audience but they haven't really like done the research the women that follow you.
Speaker 1:Do they follow you because you're a hottie, or or do they? Do you actually have women clients as well?
Speaker 2:Oh no. Well, yeah, I have like a very few women clients and, like you know, the app has. Obviously you can select like a women's program and it'll tailor it around you, but no, 95% of clients are male.
Speaker 1:What's your views on testosterone growth hormone, other supplements?
Speaker 2:like that For sure, if you're doing it with a doctor and you're doing it properly, I think it with a doctor and you're doing it properly, I think it's a game changer and it's going to be super popular later in life. But nowadays the problem is there's a bunch of especially young guys jumping on too early, not doing their research and not putting their time in the gym first. So like, before you do all that, you need to max out your natural levels, you know, before jumping on any of that. But if you jump on that with doctors, supervision or even like a really good coach, just someone who really knows what they're doing, and you're doing it safely, crack on, yeah, I know, as long as it's not like illegal or anything. That's the thing as well. It's tough to talk about because it's illegal.
Speaker 1:So like if you're in America or you wanna travel to America, you're saying I take steroids or I'm on this, not, I know people have been pulled at the border well, I think it's tough to talk about for two reasons one, like you said, because it's illegal, and second because, no, no one wants to admit it, because everyone, everyone wants to pretend that they're completely natural. Yeah, but even even if they're taking stuff, it doesn't do the work for you.
Speaker 2:Yeah oh, completely. Like you know, no one will prep your meals. There's no pill that will prep your meals and go to the gym for you.
Speaker 2:But of course, with that said, like the amount of more muscle you can build oh, this is another important one. The amount of more muscle you can build when you're on gear or whatever is like huge, like it's a complete different story. But that's a lifetime decision. It's not a six week cycle. That's like you'll have it for six weeks, then you'll go back to baseline Maybe even worse than baseline because you won't have your natural levels. You will have tanked your natural levels so you'll actually be in a worse place from where you started. So if you are going to take testosterone and go on gear, it's a lifetime decision.
Speaker 1:It's like getting think of it as getting a tattoo One of your. One of the things you were talking about during your talk at the event the other day was about your audience maturing and and kind of like the grown up with you as 20 odd year olds learning to get fit and then getting fit and now you might have to pivot a bit into, into teaching about business and and that they've got slightly different interests. I mean, talk to me a bit more about that. And also, I guess, are all your clients at the moment? Are they all just learning fitness? Or, like when you do these masterminds and stuff in Marbella, are you covering other bits of lifestyle and entrepreneurship and business and people who want to be trainers themselves?
Speaker 2:For sure, so one thing I actually did in Dublin is I ran like a personal trainer school and that was in person where we we got like a governing body to kind of like certify the course that I was teaching.
Speaker 2:And so I've kind of done it in the past as well, like you know, training people to become actual training people to become trainers, so I'm the one who knocks, you know, I'm the principal, you know, and so I've always kind of done a little bit of that and then. But now I've really noticed in the last like year or two, like I've covered every single fitness topic ever, like I've made a video on everything, I've made a reel on everything. So my audience are very well educated, and I did, like you know, whenever I do a meetup or like I do my own own seminar, I look at the audience everyone's in fucking killer shape. Like everyone is in killer shape. So now it's time for me to probably put something more structured in place, like a mentorship or a business program, simply something that I would give to myself starting out in the industry.
Speaker 1:Do you find that most of them who have an interest in business want to be other trainers themselves, or they just want to be in business because I mean, I guess, uh, you know, particularly on today's instagram world, being jacked kind of goes hand in hand with business, anyway not necessarily the fitness business, but you know, sales, marketing, motivation off the wall street yeah, you know it attracts that type of person.
Speaker 2:But one thing I will say is, if you don't get into fitness industry because you're genuinely like interested in the science behind training and nutrition and that when you you coach someone you see them get results, you're so fucking happy you feel like you got your the results yourself. But that's how I feel. So if you don't have that feeling, just don't bother, because then you won't be. You won't be here for 10 years like me. Tell me about villa lipset.
Speaker 1:Yes, yeah, yeah. So uh, I mean, was that an actual project? Or because I know you host people and you've been doing a renovation, but was that by accident?
Speaker 2:oh yes, so, okay. So, as we were saying, before we jumped on, I was living in london. Uh, london shut down, ireland shut down, so I ended up coming to marbella now because the gyms are open. So, literally, literally here because of the gyms, my life revolves around the gym and so I've been coming to Marbella all my life. I used to work down the port handing out flyers when I was like 17, 18, around that age, and so me and my missus were renting here, kind of like you know, you just keep extending. And so, month by month, I was doing Airbnb. And then I was like you know, you just keep extending. And so, month by month, I was doing Airbnb. And then I was like, you know, I was 29 at the time. So this is like you know, two about two, three years ago, and I was like you know, maybe it's time for me to look at purchasing something. And so, as you know, everyone here is a real estate agent.
Speaker 2:You know everyone. And so a girl that we're friends with she was like hey look, this uh villa just went on the market. It's like you know, in Nueva Lucia, like you can walk to Porto Menus, uh, detached, uh, four bedrooms, swimming pool. You know I never reveal the price, but really really good price, okay.
Speaker 2:And so we went up on the first day and the place is fucking jammered, like people are everyone's trying to buy this, like this is, like it's, it's, it's genuinely a good deal. You know the way, like every real estate agent will tell you that. But I'm like no, this is, this is a really good deal. And so she was like I visually saw everyone trying to buy it there and she was like look, because we're like good friends, if you put that in a deposit today, I'll take it off the market for you. So me, 10k, no brainer. And so we did it. We did the whole process, the brokerage and all the red tape, the paperwork, and I had to do an insane down payment, like insane I'll tell you how much, off camera. But because I'm like a foreigner and like have a weird job.
Speaker 1:And you got a mortgage over here.
Speaker 2:Yeah, yeah. And because I got like a weird job, they were like like you might as well have to pay the full thing, so I got that. And then we got the keys on like, uh, january, like the very beginning of the year in 2022, and then I'm like, okay, I got a project ahead of me. So I got like 10 quotes from different renovation companies and like went for actually, kind of like like the second cheapest one. You know, I just got a good vibe, I got along well with your man and uh, they, they, they smashed it. Like they did really well.
Speaker 2:They did it in like six months, which is quite quick Now, not fully completed in six months, like we can move in six months. But like there was no wardrobes. But it was like a really enjoyable process. The renovation was 150 000 and it was like I felt like every day I got obsessed with it, like every day I would drive by and I would see something new every day, and like it was like painting a picture. It was like an art project and like I think it looks like an art house, like I think it's really cool, personally very like minimalistic and stylish and I absolutely love that. And then we moved in and we just and like we slowly improved it over time and, yeah, we, it's like my dream home. It's crazy. And uh, now it's, it's where. Again, it's crazy. Someone tried to buy it for 1.8 million. You know, last week they just made an offer and I was like how did you even see? How did you see that it's not? It's not on the market?
Speaker 2:they're like oh, we actually saw it on instagram oh really, yeah, yeah, it was crazy, and you think, these two ladies knocked on the door and they're like we're with um, you know mdl mrb, a drink dream living. They're like we have a client who wants to buy the space and I was like how? And then, yeah, they saw on instagram are you thinking about selling it?
Speaker 2:no, no, I said no, you know. Um, I want to live in it like for a few more years, like I genuinely love it and I've stayed in like amazing accommodation and I it's like my own. So but but I I have like rented it privately, like last summer and stuff, because we we weren't here and like it rents for like, for like in a peak season, august, like well over 20 grand for the month, so it's a good investment being a great investment.
Speaker 1:Do you host people there as well? Like you know, with your masterminds and your high ticket stuff, you use it for business yes, yeah for sure.
Speaker 2:So first, like big, big event, I had like 60 people over it, like who went to my seminar and there was like an, an add-on of the ticket like you can purchase, like the vip ticket to come, like have a party in mind beforehand, yeah, and I was kind of worried. I was like who the fuck's gonna show up? But everyone was so nice and like really mannerly and polite, zero damage done. It was great. And then, yeah, with high ticket clients, I'd be like you know the ones that I'm working with, like when they're in marbella, I'm like, yeah, meet at my place, we'll get some pre-workout in, we'll go go to the gym, we'll go back, like we'll have a barbecue and like to really give a full experience. So, yeah, I definitely utilize it, would you do?
Speaker 1:any more real estate projects.
Speaker 2:I would love to, and also like I do all my podcasts, usually in there as well, and like YouTube videos because, like it's all white looks like studio. So I utilize it a lot. And, yeah, I I'd love to do another one. I was actually looking at like doing a Villa Lips in Ibiza, but Ibiza property is like I thought it would be the same as Marbella, but it's absolutely insane. So, you know, maybe in a few years what do you think to Dubai?
Speaker 1:I know we were talking a bit about that before we came on camera, but how much time have you spent there? And it's obviously a massive fitness scene over there as well, there as well. Yes, I probably. I mean obviously, I'm saying it's a layman, but I would imagine it's a much bigger scene there than it is here, just because there's more people there yes, yeah, and it's uh like a lot of money there.
Speaker 2:You know like you can find, like some, some royals who will just pay you anything for for training well, I tell you I, so I pay about probably about 100 pound an hour.
Speaker 1:It is for a pt that does. It does a good which, but I mean having gone there from England, because you typically pay 40 quid 50 quid or something in England.
Speaker 1:But I mean I heard a couple of stories this weekend of a couple of guys who'd left Dubai. I mean they didn't have much choice. Yeah, they left Dubai. They're now here in Marbella and they're charging like 30 quid an hour, 40 quid an hour and struggling to get more, more than more than two or three clients. But you know, over in dubai I mean, there is dozens, if not hundreds, probably hundreds, of personal traders, easy charging 100 pound an hour, being busy eight, nine, ten hours a day, five, six days a week.
Speaker 2:yeah, so I think, uh, in terms, that's why, like I'm online a ton of american clients you know, irish I'm like it doesn't really matter where I am. Like when I was in london or ireland or here, I've even like done, like you know, I've lived in america for like months on end, like california, texas and stuff, and it just just doesn't really make a difference to the way I've got things set up. But yeah, I was in dubai for like uh, six weeks at the start of the year, you know, just getting my residency there. Because why the hell not? You know, like what andrew tate says collect residencies and passports. So, like you know, and if you work online, it's just a great place to set, set something up. Like it's not even expensive, it's like six grand or something to set up a company. There's just why the hell not looks cool. And so, yeah, I spent six weeks there and I I really like it. You know, I do really like it.
Speaker 2:It's great to go to in the winter, but I spent like the majority of my day in an Uber or a hotel lobby. Like if you want to go to a restaurant, it's in a hotel, or if you want to go to like a club or anything, it's in a hotel and then when you're getting around, going to the gym or anything, you're just on the motorway, the Sheikh Zayed Road, just on the motorway, the sheikh zayed road, whatever. You're just on that and like you're just in an uber and then you get there. So it's like I walk everywhere. I cycled here on my bike. It's outside like I love, like walking and going down to the beach, and also it's a lot more kind of your natural lifestyle here I mean I think it depends you say what your business is, how you set up, don't get me wrong.
Speaker 1:I mean I love marbella and you know I've only been here the last four or five days for this year but typically I do two, three, four months over the summer, always love my time, but the reason I as much as I want to be here year round, for me I need I need business, people doing business every day to interact with and do deals yes, I can be here and do some zoom calls, do something, you make some emails and stuff, but it's not the same, you know, to actually like when I'm in Dubai.
Speaker 1:there's massive industry there.
Speaker 2:There's people.
Speaker 1:you know, there's offices, there's stuff going on. You know, in Marlborough it's, you know, fitness trainers, people who play golf and people who sell drugs.
Speaker 2:Yeah, Good crew.
Speaker 1:Sounds good, crew, sounds like a good time, but if you, you know, if you don't fit into those, uh, I guess you know it's a great place to live. It's not a great place to work, unless, yeah, unless you're a complete mobile worker.
Speaker 2:Yeah, for sure, like to buy. You kind of go there and it's like impossible not to level up and make more money and you'll meet amazing people so don't get me wrong.
Speaker 2:Like I'm a'm a resident there. I'm like you know UAE government, don't take my residence. I love it, I do really like it and like I think it's probably like one of my top. If I had to choose like top three places to live, it would be in that, you know, along with like I love Miami, bali as well, wherever there's hot weather and I can go to happy but when you said about a great place to level up, I mean I mean that couldn't be more more true either.
Speaker 1:Yeah, what I love about dubai is it's what's impossible. It's like stupid to flex oh because, because, whatever you've got everybody else has got more than you. You know you've got a ferrari. Well, this guy's got a hundred lamborghinis oh yeah, you've got.
Speaker 2:You're up against oil money a three million pound boat.
Speaker 1:Well, that's a fucking dinghy exactly on there and so I think you know, whereas you come to a spain, in england or whatever, it's always you know, I said, big fish in small ponds, modest fish in small ponds who want to flex their life out of it, whereas in dubai, the only thing to do is to embrace the fact that everyone else is doing better than you. And how can I learn from?
Speaker 2:them exactly. So, like you can look at all this and this place, wherever you are in the world, you see someone doing well and you can feel jealous or inspired. Don't be the fucking jealous person. Don't like. That's one of the worst. Like jealous and, like, you know, envy. As human emotions. There are some of the lowest vibration emotions you can feel. And look it. It's natural You're going to feel these things when you see something you want. But you just need to take a step back and say, rob, you know why are you feeling like this? You should try to learn from this. You should actually say like okay, so how do they get this? Like, how do they start out? You know, let's figure it out. So there are the two ways you can feel when you see all that tell me the future of the fitness, fitness industry?
Speaker 1:where's it going? I mean, I guess you know we've we've gone online with youtube videos. You know we've we've gone to apps and that kind of thing, and you know we look at the rest of the rest of the world, the rest of industry, and technology keeps moving us forward, moving us forward, yeah, but I guess you know we've also got to do the press-ups ourselves, haven't we? Exactly where's the industry going to be in 10 years time?
Speaker 2:so there was a huge online boom and then, like you know, yeah, that went great. And then, like things go in waves. Now people like, for example, wanted more one-on-one, they wanted less apps, they want more in-person training. So right now, especially after covid and lockdown, people want that more personal touch now. So that could, you know, again go the opposite way in a few years and, uh, like a lot of people say, ai and all I'm yet, I'm yet to see anything impressive in fitness, in ai, like I mean for me and I'm obviously not fitness spacey at all, but all I can see ai doing is, for example, helping you replace some of your staff who are creating people's programs yeah the ai can't replace the accountability.
Speaker 2:The AI can't do some protein shake in Villanueva, yeah exactly and like, even like the, like you said, the programs that AI makes. It's still making mistakes.
Speaker 1:Like.
Speaker 2:I think in a few years it will be like phenomenal, but we're yet to hit that point. But at the moment, the trend is kind of more like personal and one-on-one. And yeah, that's it Like, unless we get like robot arms that we can, we can click on and it'll like literally do everything for us. Well then, you know, I don't see it anytime soon, but no matter what and in any industry, right, you just got to roll with the trends. So, for example, even with social media, I started out on facebook. I don't use facebook anymore. It's gone. Did I? Did I have a cry? Oh, no, my facebook page isn't going as well. No, I'm just like okay, where's hot right now? Oh, instagram. Okay, let's, let's go on. This tiktok comes out of nowhere. Okay, sweet, let's do this, no matter what happens. You just got to adapt and improve and roll with it and 10 years it's been a whirlwind 22 to 32.
Speaker 1:Where is 42 or maybe even 62 year old rob lipset?
Speaker 2:rob rob lips it's a tough name, yeah, so you said it correctly. But sometimes to make it easy on people I just say just say lip and set, but it slips it slips it?
Speaker 1:yeah, but you know, do you see yourself in the fitness industry at 42, 52, 62, oh, 100 percent.
Speaker 2:And so you know this is a lot of people will say this, because you know it's a physical thing and your body deteriorates not mine, but anyways. But like I look at guys like, uh, joe rogan, uh, andrew huberman, gary v, who we've mentioned, and I was actually like jordan Peterson I'm like all these guys that are like a podcast that I watch, all of them. They're all way older than me, way older than me, like, not just fitness, like I in any industry. So I'm always going to be doing this, I'm always going to be chatting to a mic. There will always be a fitness element to it.
Speaker 2:Like I actually think Joe Rogan is the biggest fitness influencer in the world. Like he has the most, he has the most power with what he says, if he recommends a diet or if he gets a certain doctor on, like people are going to listen. Like he has the most influence ever and he's crazy into fitness. Like he is in sane shape. He's always talking about the latest trends. So yeah, you know, and he's 55. So that's that's where I'm going to be.
Speaker 1:I ain't going nowhere. I think as well you know, like you say, you've had an audience grow up with you. Yeah, I mean, I'm assuming that you know many of them are probably a similar age to you. Like we said a minute ago that, uh, you'll start teaching them about business. I guess in another 10 years it might be teaching about divorce. Yeah, yeah exactly anything.
Speaker 1:Yeah, you're actually 10 years on how to deal with the grandkids. You know, I guess it's it's the importance of that loyal audience that you know, that buy, that, buy into you exactly as you mature, they mature and I guess, as long as you're honest, that it's a learning journey for you as well oh, completely, I'm still figuring it out.
Speaker 2:And you know people are always like rob, you're such like a positive guy, you're always in a great mood. I have my days Like, I have my extreme lows, but you know we're always just learning. And also, the longer you stay in an industry this is a good tip for anyone the more authority you will gain. So if someone likes is just new to the industry and their heart's already not in it, you can tell. But, like if someone, a client, comes to me and they're like this motherfucker's been here for 10 years, he lives and breathes this shit. So the longer you're in an industry, it's like when you see a restaurant and it's like established in like 1992, you're like, oh fuck, well, they're obviously doing some right to stay in business.
Speaker 1:So the longer you you stay in an industry, the better well so, rob, it's been an absolute pleasure having you on mate. I know it's taken a while to get our diaries across I know right, the email is not your forte. Yeah, I know not at all.
Speaker 2:Not at all. I'm like it's not even me, but uh, no, fair play as well to your assistant, like for for locking this in. She was. She was fantastic, really responsive, and now I'm delighted, and I'm also delighted that we got to do it in person more betterbella.
Speaker 1:No, it's always much better to do in person and it's it's great to know that we've got so many mutual friends and I'm sure A little bit too much, we get caught everywhere now, don't we?
Speaker 1:Exactly, yeah, but listen, mate, it's been great to chat. I'm sure our paths are going to too, and uh hope to see you at some more fitness events soon as well. Thanks so much, ram yo cheers. Thanks for watching stripping off with matt haycox. I hope you've enjoyed watching this week's episode, but please remember to like and hit that subscribe button so you can stay in the loop for future episodes. Have you got any burning questions? Have you got any killer ideas? Or slide into my dms on social at stripping off with matt haycox, or simply comment below and I'll see you again.
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