Stripping Off with Matt Haycox

I Haven’t Worked In 10 Years: Rob Lipsett’s 7-Figure YouTube Blueprint

• Matt Haycox

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Tell us what you like or dislike about this episode!! Be honest, we don't bite!

Rob Lipsett says he hasn’t worked in 10 years, and he’s not saying that to flex. He’s saying it because he built a business that doesn’t rely on motivation, luck, or going viral. It relies on systems, content that ranks, and products people actually buy.

In this episode, Rob sits down with Matt to break down the real playbook behind his seven-figure fitness brand: how he started from zero, learned YouTube properly, and built an ecosystem that turns attention into income, without burning out or relying on one platform.

They go deep on what most creators and early-stage founders get wrong: thinking ads will make them rich, ignoring titles and thumbnails, and never building an offer that converts. Rob also shares his blunt views on market “saturation”, what biohacking actually does (and doesn’t) do, and how real estate became part of his long-term legacy plan.

If you’re building a personal brand, trying to escape the 9–5, or wondering how creators actually make real money, this episode will save you years of guessing.

You’ll hear Rob and Matt talk about:

  • Why “market saturation” is a good thing (and why most people use it as an excuse). 
  • The real formula: titles + thumbnails + the first 15 seconds. 
  • How Rob went from early YouTube to a seven-figure business model. 
  • Why ads aren’t the business — your product is. 
  • Building an ecosystem: apps, partnerships, and offers that don’t depend on “posting more”.
  • Supplements and biohacking: what’s real, what’s hype, and what to ignore. 
  • Real estate, Villa Lipsett, and how influence creates unexpected opportunities.

Timestamps
0:00 – Intro
1:04 – Coming Up
2:16 – Ireland’s First Fitness YouTuber
6:08 – Educational Background & Turning a Hobby into a Career
8:15 – Mastering the YouTube Algorithm & Starting from Zero
14:25 – From 9–5 Grind to Seven Figures
24:49 – Content Strategy
29:37 – Building the Ecosystem: Apps & Brand Partnerships
35:57 – Converting Followers into Sustainable Revenue
38:54 – Biohacking Realities & The Truth About Supplements
40:47 – Adapting as Your Audience Matures
43:05 – Real Estate & The Villa Lipsett Project
48:16 – The Future of Fitness & Building a Legacy
52:56 – Final Thoughts

Resources & Links:

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SPEAKER_00:

Saturation, good thing. It's only the pussies and you're the lazy people that complain about the market's saturated. It's saturated for a reason. If you can't rise to the top, then you shouldn't be there.

SPEAKER_03:

Rob Libster in the house. Why are you standing out in such a saturated market?

SPEAKER_00:

I started out in a industry that didn't exist in Ireland. I dropped out of college. You know, I no job, nothing. I'm like, yeah, no, I haven't worked in 10 years.

SPEAKER_03:

You know, when did you think I've really made the right decision here?

SPEAKER_00:

The feeling I got when I got that like PayPal notification. As soon as I get three consecutive months where I earn over two grand from coaching, I'm gonna go and quit. Did you have some kind of income? I had an income where I wasn't PTing. I was doing working on my fitness business up to two in the morning. You're gonna have to have a period that you're not popping bottles and partying. Why are you in the club popping champagne with nothing to celebrate? Where do you find the balance between educating and then selling? It's not about the views, it's about what you do with the views. You can quit your job with like subscribers.

SPEAKER_03:

Why are you standing out in such a saturated marketplace?

SPEAKER_00:

Love this. Okay, first let's break it down, right? Number one, saturation, good thing. It's only the pussies and yeah, the lazy people that complain about oh, the market's saturated. That means it's good. It's saturated for a reason. And if you can't rise to the top, well then you shouldn't be there. Yeah, okay. So, first of all, when someone says market saturated, I always kind of have a little chuckle to myself. Why you should listen to me? So I don't want to be cocky. You know, I don't want to come across crass, but I'm the only person from my country who's lived a life like I have. You know, I started out in an industry that didn't exist in Ireland. It's the first ever Irish fitness YouTuber. I saw a lot of guys in America doing it online coaching, building apps, selling ebooks, living life of freedom, going to the gym, making money from doing bicep curls. Said, I want that life.

SPEAKER_03:

Rob Lipset in the house.

SPEAKER_00:

There you are. Welcome, welcome to the neighborhood.

SPEAKER_03:

Tell me, fitness industry, very, very saturated space. Tell my audience who probably a lot more entrepreneurial than fitness guys, what set us Rob apart? Why, why are we gonna love you? And uh and why you why are you standing out in such a saturated marketplace?

SPEAKER_00:

Love this. Okay, first let's break it down, right? Number one, saturation, good thing. It's only the pussies and yeah, the lazy people that complain about oh, the market's saturated. That means it's good, it's saturated for a reason. And if you can't rise to the top, well then you shouldn't be there. Yeah, okay. So, first of all, when someone says market saturated, I always kind of have a little chuckle to myself. Why you should listen to me? So I don't want to be cocky. You know, I don't want to come across crass, but I'm the only person from my country who's lived a life like I have. You know, I started out in an industry that didn't exist in Ireland. It's the first ever Irish fitness YouTuber. I saw a lot of guys in America doing it online coaching, building apps, selling ebooks, living a life of freedom, going to the gym, making money from doing bicep curls. Said, I want that life. But in Ireland, I'm not sure how familiar you are with it. It is an extremely small country. Like the population of the entire country is like smaller than a ton of American towns. So when someone does something a bit different, you get slated. It's kind of UK is very similar when you you go to a small town. So I started doing that as the first to do it, and of course, got a load of hate. Even my parents were like, What are you doing? You know, because I dropped out of college, you know, I no job, nothing. I said, This is the only thing I'm good at. It's the only thing I can give a fuck. Am I like cursing this podcast? Only thing I can like allowed, give a fuck about. Uh, it's the only thing I can like get motivate myself to do. I was the worst in my year academically. And so I said, This is the only option for me. I said I don't want to also be tied to one place. You know, I was working nine to fives here and there.

SPEAKER_03:

And what what doing? I mean, just rewinding back to those those days in Dublin. Uh did you know what you wanted to do when you were older?

SPEAKER_00:

I always knew uh I wanted to be something to do with fitness, but like I played around with like, oh, I want to work in like the nightlife industry, or you know, because I I went out loads and I was like, Oh, I should be this.

SPEAKER_03:

But the well that that's how I ended up getting into the nightlife industry. I wanted to have a bar because I thought I like drinking, then I wanted to have a strip club because I thought I like drinking. You like women clubs. I woke up three years later, is it with the biggest strip club operation in the UK? No way, is it still gone? No, Finny. I mean I mean uh for the best. Uh it didn't do the marriage much good, but uh I had uh by 2008 at our peak, we had 11 clubs. Oh shit, unreal.

SPEAKER_00:

Let's bring one here to Marbell. But so you know, I'm about 22 right now. I get on YouTube and you know, I start talking about myths and facts, and I'm even doing kind of like lifestyle vlogs in Ireland, going to Aldi, Lidl, all the gyms in Dublin. And so while a lot of people were giving me shit, a load of people were love it, were loving it. And uh I built like a really hardcore audience. The majority of my audience is still Irish, and so I get a lot of support from Ireland as well. And then I've haven't gone to work in 10 years, I've traveled the entire world, I've built a seven-figure fitness business, I've built the cover model physique myself, competed like a stage-ready physique. Better yet, I've transformed thousands of physiques via my app, my book, my videos. I've done all this while essentially like going on a you know, having fun, like you know, not having to go to work. 10-year holiday. A 10-year holiday that's still going. So someone actually commented on one of my Instagram posts. I was just showing like a full day of eating. You know, what did I eat in a day, like cooking and everything? They're like, uh, let me guess, you're unemployed. And I was like, Yeah, they're expecting me to like you know bite back. And I'm like, Yeah, no, I haven't worked in 10 years, you know. So it's that's funny. Always just agree with the haters. And so, yeah, you know, Villa here in Marbella, bought that at 29. If you can name another Irish lad who's lived a life like that, works with works with the biggest companies in the fitness industry. If you name one other Irish guy as on that, I I want to be best friends in the room, but there's that.

SPEAKER_03:

Let's break down some of those individual bits then. I mean, so so just going back to the beginning and your interest in fitness, I mean, that that was just just a hobby. I mean, did you have any formal fitness education or you just like to lift weights and go running?

SPEAKER_00:

So the school that I went to was a really uh big rugby school. And so, you know, typical meat head, typical jock. I was uh shit at school, but I loved rugby. You know, I was never like the best at it, but what I was like really good at, really excelled at was like the strength and conditioning outside the rugby. So your coach, you know, when you're on the team, you have to go to the gym, you have to like weigh it, weigh yourself in to be heavier. You know, nowadays I'm like you know, trying to get lighter. But uh, and so like the strength conditioning, weight training aspect of the rugby I loved. And so when I finished school, um, you know, I played a little bit of rugby socially, uh, but then I quit that and put my full effort into the gym. And then I got my you know really high-level PT certificate. It was the first exam I ever passed in my life, and so I was always led to believe that I was the dumb kid, I was the class clown, but I was just wasn't doing something that I had any interest in. And that's like it's pretty typical for today's society. You know, we're forced to do shit we don't want to do instead of doubling down on the things that we're great at. And if society pushed that more, we'd have a lot more people doing doing great things.

SPEAKER_03:

Would you say we're forced to do stuff we don't want to do, or that people happily do stuff they don't want to do too easily?

SPEAKER_00:

So a little bit of vote, right? So society's got like this copy-paste route for everyone, you know. You you go to school, you go to college, you do the apprenticeship, the internship, you get a wife and 2.5 kids, you know, a mortgage, and that's you done. Um, but people love being told what to do, you know. There is a very small percent percentage that don't like being told what to do and have to go out and make their decisions. So both are correct and uh they go hand in hand. But I think but I think if more people were like, you know, encouraged to try something that they're more passionate about, like we we'd have a lot more artists, musicians, and actors and creative people, you know. And talking about the YouTube, I mean, can you remember your first YouTube video? Oh man, okay. So it's actually coming up to ex 10 years on YouTube, September 1st, 2014.

SPEAKER_03:

We did um when you spoke at the event the other day, was that the video you showed on the screen actually? You like lying in bed or not?

SPEAKER_00:

Yes, that's exactly it. That's the first few seconds, not even holding the phone properly. And so I was like doing uh, you know, Facebook at the time, right, writing kind of articles as posts. But so but at this point, you didn't have, I mean, did you have any following? Oh no, no, and you know what's funny as well. Someone's like, Oh, uh dad, daddy's boy, mommy's boy, like you know, they because I have like a posh Dublin accent, people are like, Oh, you've everything handed to you, and I'm like, What? My fucking my mom gave me her YouTube login, like what you know, it's zero subscribers. That's it, and so yeah, you just everyone starts from zero. I just picked up a camera, as you saw, picked it up incorrectly and just started. And so I was on like, you know, Facebook and what I think Twitter, maybe or something. But the real power is in video, stuff like this, podcast, because like reading an article or like just looking at a picture, it's not as impactful.

SPEAKER_03:

You don't know what someone's voice sounds like, you don't know what their body language characteristics, and particularly in a space like fitness, I guess, where either you want to see the person who you who you're talking to looks something aspirational. Exactly. And you want to, I mean, it's I've read a lot of men's health magazines when it talks about like how to do this exercise. And and okay, you can you can maybe decipher it, but but but but it's not the same as what's it. It's a little two pictures with an arrow.

SPEAKER_00:

I'm like, oh, great explanation, useless. So, like, I know I'd be and also uh what I told you you were gonna say there is uh like in fitness magazines and even pictures, like I've been on on the magazine covers as well, and like they're all airbrushed and photoshopped to bits.

SPEAKER_03:

How so, like when you had your cover on there, I mean, how photoshopped was it? Because I mean, obviously, you look great anyway, but did you notice how photoshopped you were?

SPEAKER_01:

I actually would have liked them photoshopped some more. I think I think I got I think I got a pretty straight up accurate one. I was like, guys, let's make you look a little bit better.

SPEAKER_00:

But so I think I got a wrong end of the stick. You know what? I because I did it with um like it was for uh muscle and fitness, and I did it with a local photographer that I'm kind of friends with. So maybe he didn't do it, but if I got if I got their actual muscle fitness ones, they would have done it more. But anyways, you can only tell so much from a picture, but with videos, HD, you know, you can't photoshop that.

SPEAKER_03:

So the first video, um, I mean you you you were were you PTing at this point as well? Did you have some kind of income?

SPEAKER_00:

No, so I had an income where I wasn't PTing. And so this was I was working just a typical nine to five office job, sat at a desk all day for just like a startup company. And just and training for yourself, you didn't even have a single client or any fitness income. No, I was I know I was also like working in like retail, like folding clothes in uh Hollister, you know, the shop I was I was working in. And so I was like bouncing, I even worked in like a watch shop, and someone would come in and you know, my boss be there, and they'd be like, you know, sell me this watch. I'd be like, Well, it tells the time, and it also has the date on it if you look closely. Had no fucking clue what I was talking about, it you know, no passion for it. And so I was working these shitty retail jobs, getting fired, you know, getting let go. Then it was when I was doing this kind of like more the nine to five office one. So I was doing that for maybe like six months, and I was doing YouTube on the side. So, you know, again, I didn't I didn't start like just full-time YouTuber. No one gets their dream job just at the get-go. And so I was doing it on the side, and this was like one of the I say toughest, but I actually loved it so much. So I'd work nine to five, I would drive home, hours traffic in Dublin. I would like eat dinner, get ready for the gym, I would train eight to nine, and then I get home, shower like half nine, and between half nine and like two in the morning, I was working on my fitness business. So I was like trying to get clients, coaching current clients, editing videos, coming up with new video ideas. Just I even was selling like gym gear, gym gear. With the videos you were doing all the work you sell.

SPEAKER_03:

Oh, you're filming it, editing it.

SPEAKER_00:

Oh god, yeah. I could I could barely I couldn't afford a camera, I had an iPhone 5. And of course, yeah, I'd like downloaded Final Cup Pro illegally, like the software. You know, I'd like 200 quid in my bank account always, like just living paycheck to paycheck. And so I was doing working on my fitness business up to two in the morning every night.

SPEAKER_03:

When you said the fitness business, what was it?

SPEAKER_00:

It's coaching mainly, coaching in ebooks and then a little bit of clothing, and then like YouTube pays you like a tiny bit.

SPEAKER_03:

And you were selling some ebooks?

SPEAKER_00:

Yeah, yeah. So that was actually the first like the online sale that I ever got. I had like a 30 euro e-book on Roblipsa.com, and like I saw that, and like, oh my god, the feeling I got when I got that like PayPal notification. Like the first time something went into my bank account from online, I was like, whoa, okay, I can do this. And so after that, I was like, I'm gonna make a mission. I was earning minimum wage in the nine to five, I was earning 1800 euro a month. Average rent in Dublin's like two grand. It's like impossible to live. But so I was earning 1800 euro per month, working, you know, nine hours a day, and Monday to Friday. And I said, as soon as I get three consecutive months where I earn over two grand from coaching, I'm gonna go and quit. So I did that after like about six months, walked into my boss's office, and he was actually pretty cool. Like, he's chilled. A lot of people are like, oh, you know, fuck the boss. He was cool, cool guy. And I was like 22 at the time. So I just explained to him, like, hey, look, I'm gonna leave. I'm gonna like give this 100% effort, like I'm obsessed with fitness, I'm just gonna do my own thing. And he was like, right on, go for it. And then like that week, I was like, I had all this spare time, I had an extra nine hours left in the day. And I was a bit like at first, I was like, oh my god, like, geez, I I gotta make this work. But then, like, once you put 100% into something, things just take off.

SPEAKER_03:

I guess how were you learning what to do back then? I mean, did you were you reading books? Did you have any courses, mentors, or were you just you know fucking up and finding your feet?

SPEAKER_00:

And the best learning resource to this day is YouTube itself. If you want to learn how to edit, you want to learn photography, you even want to learn marketing, you can watch like Gary V, three-hour conversations, you can watch Grant Cardone, you can watch actually Tony fucking Robbins that people pay 60 grand to go to the weekend to see them. You can literally get the full talk on YouTube, you can get the full HC talk. YouTube is the most powerful search engine ever.

SPEAKER_03:

I don't think people appreciate how how much is on there because I mean I've been to a lot of live stuff with you know the likes of Grant, uh, you know, Ty Lopez. I've never been to a Tony Robbins, but you know, a lot of the guys who who you you see online, and the reality is all the content is the same. I mean, I mean, nowadays these guys hold nothing back.

SPEAKER_01:

Yes.

SPEAKER_03:

Uh I mean that obviously sometimes begs a question well, why bother going seeing a one-on-one?

SPEAKER_00:

I still think it's a good return and motivating and everything.

SPEAKER_03:

Well, I think for for me, the the difference of getting the one-on-one is when you're watching a video, you you watch or you listen to a very generic story, for example. So it might be this is how to market. Yes, this is how to build a YouTube following. But maybe you want to ask a specific question of how do I do it as a 32-year-old Irishman? Just tell tell me exactly, you know, and and uh and and it's good to be able to get that um you know that that that level of detail, that that niche, etc. But no, for if you've got no budget and you've got lots of time on your hands, there is nothing you can't learn.

SPEAKER_00:

Yeah, if you're just starting out, and so I did also get like some you know courses uh and read a few books, but honestly, uh the way I like work best is like listening to things and watching things. So even when I was in that nine to five era and trying to learn stuff, I'd be like driving to work, listening to a podcast, or listening to a YouTube video, or I'd be in the gym doing cardio and listening to something. And it became like the soundtrack to my life. And I still to this day, like my girlfriend calls me like the walking podcast. You know, that's why I start podcasts because I listen to so much. I am constantly gathering information or even listening to something positive, and so I call it like brainwashing yourself. I'm always listening to something, just these positive uh affirmations. So that's that's where I learned pretty much.

SPEAKER_03:

I had this gamma podcast once, and and the way he described it was he was told by his old boss that his car should be a university on wheels. Uh and uh yeah, I mean, I mean, you know, that is that choice you're making it driving to work, getting the bus to you know to to school or work or whatever in the morning. Don't do you listen to music, do you talk shit? Or do you watch Love Island in the evenings?

SPEAKER_00:

Yeah, I was actually on Love Island. I'm still I'm still talking, I'm saying don't watch it. Like and you know what? Here's another funny one. Um, me, me and a friend of mine's from London, he works in property. He always likes like he's super successful. He'll link YouTube videos from like billionaire tycoons, 40-minute long interviews and everything, on his story, and he'll be like, Look at the view count on this. It's like nothing, they're the lowest viewed videos, and then he'll like be like, Look at this like funny cat video, and have millions of views. The information is all there, people just are too lazy to go looking for it, or they don't even want to sit down and learn something realistically.

SPEAKER_03:

So, for the people out there who who are doing YouTube themselves trying to build a social media following and and getting despondent with the you know the time that growth takes, how long did it take you from making that first video to actually starting to get some traction? And what and I guess what was it that you started to do right other than you know, other than compounding results?

SPEAKER_00:

Yeah, so my channel is about to hit half a million now, and then in the first year it got uh 19,000 subscribers, which is still really it was still really good, you know. But obviously the the graph is like you know, you get it gets it snowballs, and so but YouTube is so uh powerful because okay, let me explain. Yeah, you can quit your job with like 10,000 subscribers. Like I know like loads of like fitness coaches who have like 10k subs and they make like crazy amounts of money.

SPEAKER_03:

But are they making the money that because I think this is what people probably don't understand as well, they're not making that money from YouTube ads, though, are they?

SPEAKER_00:

Exactly. And so it's not about the views, it's about what you do with the views. So just to put it into numbers, if you get a min on average, if you get a million views on YouTube, it's like two grand. You get to spend two grand from Google, which is like nice because it's also that's collective. So if you upload uh like 20 videos with like 50,000 views or 10 with 100,000 views, you still get a million views. So if you keep banking videos over time, like because I've uploaded like 800 videos and they're always getting views, even the old ones, it actually pays pays decently, but I still don't really count it towards my income. Now, okay, so you get a million views and get two grand. Cool. Let's say you get a million views and you've got a 30 euro ebook and you sell a thousand of them out of a million. Pretty easy to do if you do the right call to action and everything. So that's 30 grand versus two grand, you know. So it's about what you do with the views.

SPEAKER_03:

And also you we talk about the 10,000 subscribers, but we say 10,000 subscribers, million views. Uh, I mean, I don't know what the stats on on your channel are, but I know on mine that uh something like 99% of my video views are from non subscribers. That you know, that again, people people think, oh well, I've only got a few subscribers, but that doesn't mean that tens of thousands. Thousands of people don't still get the opportunity to see the video.

SPEAKER_00:

Exactly. And if you're like smart, well, so the most important thing, and I kind of hate this, is titles and thumbnails. You can have a shitty video with a really good title and thumbnail, and it'll like go onto the explorer and blow up. And I've actually like a full-time thumbnail editor. Oh, really? Yeah, yeah. Like he just does the thumbnails. Like, so that's that's how important it is.

SPEAKER_03:

And then nowadays he just for you, or he, oh, that's his job, but he but you you're a client of his.

SPEAKER_00:

Yeah, yeah, I'm a client of his because like it he's he does them pretty quickly, but he's still brilliant. I think he has like an a number of clients. But the fact that, and then I've also an editor, a videographer, and everything, but the fact that that's how important thumbnail is that people's like sole jobs just to do thumbnails.

SPEAKER_03:

What the thumbnail, the the title, and the first 15 seconds of the video.

SPEAKER_00:

The hook, there you go. Yeah, that's exactly it.

SPEAKER_03:

Yeah, I mean, yeah, I mean, far too many people they make a video is like, hey, I'm sat here in Marbeta today. And you know, before we've even been able to say, like, you you you could have Leonardo DiCaprio sat next to you, yeah. Before you even get around to say I'm sat with Leo, yeah, then everybody switched off because yeah, because they're already bought.

SPEAKER_00:

Exactly. And I would always do that at the my first few videos, take like three minutes to get in the video, but you just have to even be abrupt. So that's a good tip for a hook. Just get straight to why they clicked on the video.

SPEAKER_03:

Yeah, by the time we've watched the end of this video, you're gonna have learned three things that are gonna help you drop five pounds in a week.

SPEAKER_00:

Exactly. And then, like, you know, in the mid in the middle of the video, you can, you know, bulk it up a little bit, and you know, at the end, you can drag that out a little bit because you actually want to wait, get as much watch time as possible. So don't don't give the answer too soon, or else people be like, all right, I've got the answer and click off. So that that's how you kind of structure it. How much do you script yours? So I've like I got it, I got a teleprompter and I never use it. So the only time I ever use it is if I'm doing like a sponsored video and it's like I have to say these exact words. But if I'm doing a like just my own videos, I will just make key points that I need to hit because you just sound robotic. And you have those key points written on the wall or something so you can see them or no, so then I'm that I try that and then I'm always looking at them. So I'll just kind of like I'll have them on my phone and notes and I'll just kind of study them. And then another thing I try I try to do this is like I'd have my phone there, and if I need to remember them, I'd look at them. But having the option when it's there, it actually makes you worse because you just like you just look at it. So the best thing is is to just like map it out and kind of remember it in your head.

SPEAKER_03:

Well, if that works well for me, I don't know if you didn't have one camera, I do it with two cameras. Oh, that's that's a great idea, and then and then talk because then I can just ramble away. Yeah, and even when I make a mistake, I'll just kind of keep talking, keep talking. And you know, I mean the amount of times I used to try and do I don't mean try and do it in one tape, but try and get the whole take right, and I'd do 30 takes, 40 takes, 50 takes. I mean, literally, I could be I could be an hour for a two-minute video. Then I just started to just go, look, I'm gonna add lib this. I've got my four or five points I want to hit, but I'm gonna add lib it with two cameras. So when I fumble, I'll just keep talking again. And it takes me three minutes to do a two-minute video now, and all the effort's on the editor, not on me.

SPEAKER_00:

And it like I've been doing YouTube 10 years. I know guys, even with like five million subscribers, and they mess up to this day, constantly, and they just like keep rolling. And so, one thing that stops a lot of people from like pursuing YouTube and keep or any any social, like any social, is they'll speak to the camera and they'll watch themselves back and they'll cringe. They'd be like, I fucking hate myself. Get over it. The power of editing, like, there's been so many videos where I'm like, uh, watch myself, and then I'll edit the whole thing, or sometimes I just send it to my editor and I'm like polish the third and I get it back and I'm like sick. Yeah, I'm like fucking love myself.

SPEAKER_03:

But but I think I'd say also coupled with that, that no matter how good your editors are, you're probably still gonna hate your first video, your first five, your first 10, what you know, whatever the number is. And I I remember, you know, it was actually at Charlie's event back in Dubai. Someone was asking me about YouTube uh and making videos. And I'm saying, all I can guarantee you is your first video is gonna be fucking horrible, and your tenth one is gonna be better than your first. And maybe when you've done 20 or 30 or 40, you might start to be able to look at. I mean, I don't even think I I watched back any of my first hundred videos because I would literally be cringing like my face, my voice, my accent, absolutely everything.

SPEAKER_00:

Um the best advice there is actually on for any platform is just make 100 pieces of content. Really applies to YouTube, though. If you make 100 videos, by default, every skill, editing, speaking to camera, lighting, the whole lot is gonna get better. But then you get those hundred videos, you sort your analytics, and then you view your top 10 and say now you got your niche. Now you know what your audience likes, now you know what you're good at. So then you take those 10, then you make 10 more of them. So that that's how you that's the first thing you should do to get good at YouTube or any social media.

SPEAKER_03:

You talk about obviously you know selling to your audience and how you know someone with 10,000 subscribers could be making great money. Where do you find the balance between making great content, educating, and then selling so that you're not just sell, sell, sell and switch people off?

SPEAKER_00:

Yep. So you can get like uh audience fatigue, you know, if you're like constantly selling, people are just gonna be like, What am I watching? The ads, like you know, like on TV, like everyone doesn't want the ads, so skip past the ads. So it has to be like a very small percentage of your actual minutes that that you're putting out, and it should also be very natural, and it should also be like there's some months where I like you know do amazing with my coaching and app sign ups, and like I I don't even push it, I just have it there linked and I create really good content. And if people want to find it, they'll find it.

SPEAKER_03:

Do you have but do you have videos where you certainly won't sell anything? You'll just oh yeah, yeah, so you'll have ones where you sell nothing, yeah. No majority content, yeah. Ones with a little soft sell, and then maybe some actual hard sell videos where I want you to listen to this because I want to sell you something by the end of it.

SPEAKER_00:

Exactly. You've like hard launched, like maybe you're you're like launching a challenge, or it's like you'll sign up, sign up to this. I'm picking someone to fly out to Marbella to train with me. You've done that before, train with like a load up high ticket clients as well. And people love that. So when you're doing like a really big launch, maybe you own a clothing brand, you're dropping a new, you know, season or whatever, yeah, you do a hard launch, like with like with your girlfriend, you know. A hard launch, yeah. So there's there's there's definitely like yeah, ways to go about it, but the majority should just be like you providing value and just you know making casual content, and that if someone really wants to find it, like they'll go find it.

SPEAKER_03:

So you're 22, you've had three months on the bounce of earning 2,000 euros, you've you've you've made it, you've quit the job, you've you've you've uh you've started to go full-time. When did you really start to, you know, when did you start to make some real money? When did you think I've really made the right decision here? I've started to roll in it.

SPEAKER_00:

Yeah, so this is like so around that time, it was like 2014, 15, 16. I didn't go out, I didn't drink, I didn't have enough money to redo it. Like I was still just laying the foundations. An Irishman not drinking. I know, right? Like blasphemous. Like now times have changed. But so a lot of guys, like uh at the start of their journey, like they need to realize that you're gonna need to stay in and grind. Whether you do it now or later, you're gonna have to have a period that you're not popping bottles and partying. Why are you in the club popping champagne with nothing to celebrate? So you can even like go back to these videos on that in that era. I was just like going to Aldi, going to the gym, saving money and you know, making content and building up a client base. And then after I did that, like for a few years, uh I had a view a few videos like pop off, did like a little brief eight-second cameo on Love Island. But but you know what's funny? Like, I went in the like Caso More thing, it was in 2017, right? Like, I was literally on it for like two seconds, like there's hardly any footage of me. Why? Because just shit upon birds. Yeah, I got along well with everyone there, but like everyone's like coupled up, and you know, I'm actually quite like a chilled, reserved guy. I've always been a relationship guy, but anyways, I made a YouTube video being like what it's like inside Love Island, and that got like hundreds of thousands of views, and so that like brought a lot of people to my channel and everything, and just yeah, I started getting loads of banger videos, and so in 2017, like I saw like a bunch of growth, and of course, then your coaching business and everything goes up with that, and that's when like I started like having fun and you know going traveling all over the world and you know, uh meeting really cool people and starting enjoying life a little bit.

SPEAKER_02:

Let me hit you with a mad stat. You are probably not subscribed. Seriously, 58% of the people who listen to this podcast every single week do not hit that subscribe button. That is more than half of you. So let's fix this right now. The goal here is super simple. We grow the podcast, we bring in bigger guests, and we give you even more no bullshit, actionable insights to level up your business and to level up your life. Now, in business, you set smart goals that's specific, measurable, achievable, relevant, and time-bound. Well, here's one for you. Let's get that 58% down to well below 50% in the next three months. So please do me a quick favor. If this podcast has ever given you one good idea, one piece of advice that's helped you or helped your business, then hit that subscribe button. It takes a second, it costs nothing, and it means that I can keep bringing you even bigger and better guests, giving you even bigger and better insights. Go on, do it now. I'll wait. Done. Perfect. Great choice. Let's grow this together.

SPEAKER_03:

Tell me a bit about the coaching business, because I guess um, you know, as someone who likes to do things, you know, like one-on-one, likes to kind of do things in person, I always struggle to get my head around the kind of on your on online fitness business. Because I just think, you know, you've got to be you've got to be very motivated, very disciplined. It's almost like, you know, we were talking about reading how to do an exercise in men's health magazine. Not the same as having someone with you. Do you only do online or do you have higher ticket stuff for people who want to get one-on-one with you as well?

SPEAKER_00:

Yeah, so when we were um talking about the men's fitness thing, you know, I was like, I was trying to get into this as well. So I'm really glad you asked. And we were talking about uh going to like you know Tony Robbins in person when the information is all out there, all the fitness information is all out there as well. Okay, so when people sign up to either my app, they're need a personalized plan. Okay, then they need it to be personalized to them, and they also need accountability, right? They need a buy-in or just no one gets results. I have given so many friends and family, they're like, Rob, give them some app is called game plan. They're like, give me a game plan subscription. I'm like, sure, get my app developers, here's the code, it'll put the price to zero. None of them fucking bother. Zero percent of them ever get results or bother. If there's no buy-in, you you might, you just it's nothing. And I'm like, damn, we made your personalized plan out there, still nothing. And then um, so that is like you're not one-on-one with me. The app and my team will handle that. And there's like, you know, it was of well over a thousand users doing that, and that's 39 euro per month. And so that like runs, I have sales and stuff the other time, but that's like runs itself.

SPEAKER_03:

Do you have other um like on your team? Are there other personal trainers and stuff uh as in who actually help with the accountability?

SPEAKER_00:

And yes, yeah. So that's like the app, and there is 247 customer service and everything that's like quite a big team, and then I have the high-ticket coaching, which is like I work with you one-on-one, and I only take on honestly 20 people. Still remotely, uh still remotely, yeah. But but okay, so and that's like I have an assistant head coach for that, and you know, um, a sales team, onboarding team, and everything to do that, and that's like, you know, uh, I won't say the the price of that, but that that's like a lot more expensive, and it's all my clients are like guys like yourself, usually in their late 30s, 40s, uh, really all have like really good jobs and you know, high high net worth individuals who need me on their ass, making sure they get results, getting accountability. And with that program, you also have the option to come to Mar Bay and train me whenever. Just give me a heads up and I love it, you know. And uh actually a lot of like clients live in Mar Bay because it's fucking well off. And then the majority of my clients are Irish and English, so it's just like a 50 quid flight. So I still do that the odd time, and uh, I really enjoy it, but yeah, majority of it's online.

SPEAKER_03:

Tell me about some of your some of your other businesses because um, so I know you've got uh what what's the what's the protein pancakes? Yeah, fuel cakes, yeah. Fuel cakes and um game plan. So game plan and fuel cakes, they're your two things. Yeah, they're my t-shirt you're wearing that alpha leak, yeah. That's something that you're an ambassador for. Yes. And I see Ghost on your Insta a bit as well.

SPEAKER_00:

Yeah, and so that's the same. So um so to go to go through them, uh, you know, game plan is the app, and then I guess like the high ticket falls into that as well.

SPEAKER_03:

But are there any other cross sells up sells from that or something?

SPEAKER_00:

Oh, yeah, for sure. Yeah, the two of them like kind of work in unison, you know. Like if you like the app and you like my style of training, like real bodybuilder, high rep stuff, you know, track your macros, no bullshit, you know, no, no self-love, just fucking straight honesty, then you know, you'll you will also like working with me directly. And then, like, if you're following one of those programs, you know, the supplement company I work with, Ghost should probably grab some protein. And so if you use my code LipSit, I'll get commission off that. And then uh, you know, if you want to look good in the gym, you'll also go pick up Alfleet, which is Ghost and Alphalete are pretty much the two biggest sports nutrition and clothing companies in America, like Gymshark would be the only one ahead of Alfleet, really. And uh, so it all like works in unison.

SPEAKER_03:

Have you considered doing your own protein or your own uh your own clothing?

SPEAKER_00:

So, with fuel cakes, you know. So, one of one of my most viral videos was how to make protein pancakes. And if you're trying to come up with a product, product or service, don't think of the product or service first, build the audience and community first, and then ask them what they want. Okay, so yeah, protein pancakes are always like a thing on my channel. You know, I make them in every vlog. I'm always like, I I review like the flip, you know, it became like that was just your thing.

SPEAKER_03:

Yeah, it's just my thing. Like, I was like you like eating pancakes.

SPEAKER_00:

Yeah, I was a protein pancake guy, and I was like, Yeah, you can get shredded eating protein pancakes, you know, you if you make them right. So then I was like, okay, I can't make a uh a supplement company because one, I think it's also kind of overdone, like everyone kind of does that. Two, I'm really happy with ghosts, and I can't like just it's I'm in a contract, I can't make like a direct competitor. And I did I didn't really want to. So I was like, okay, what can I make that's kind of like quirky and fun, that I can get into shops and that it isn't like just like bodybuilder, you know, it's like a fun little thing, like my my sister and her kids eat them and everything. So then I I just uh taught a fuel cakes, yeah, started selling it.

SPEAKER_03:

And do you do you buy that on people buy that online? Do they?

SPEAKER_00:

Yeah, online, and also there's a good few retailers in Ireland and the UK. So right now it's currently sold out.

SPEAKER_03:

I was gonna say that was one of my questions actually, because I know when we're researching for this podcast, one of my assistant, she said that it was sold out. And I was I was I was gonna ask you if that was uh uh is that part of your strategy of making of I guess developing urgency or or are you just overstocked because it's been popular?

SPEAKER_00:

Yeah, a little bit of both, and also like so my uh coaching um and like sponsorships and everything, like they make like way more because it's only a very small brand. So like I have to put still have to put most of my attention into that, you know. So I just need to, you know, put a bit more attention into it, make some new products. I want to make protein bars as well because I can I can do that, you know. I can't make like pre-workout and whey protein stuff, but I can make like food and stuff, uh, and not like you know, lose my relationship with ghosts. But yeah, it's like super difficult. It's the first time like I've ever done physical, physical hand, like product in your hand. And man, I'm learning a lot shipping, tax, custom storage, product blends. So it's interesting. Learning a lot.

SPEAKER_03:

It's interesting you say that, and and I guess you can answer this question because you are in both sides of this. You know, you've got your own product you make, plus you're also an ambassador for someone else where where you you know you get paid as an influencer. Yeah. Now, I all I always have influencers saying to me, Oh, you know, I want to make my own, you know, typically girls, I want to make my own bikini range, my own underwear, this and that. You know, I've got a million followers. And my advice is always don't touch it because you know, you think you've got this million followers, okay. If it's a girl, probably 600,000 of them are just horny guys anyway. Yeah, you know, the other 400,000 girls, there's only so many times they're gonna buy a pair of pants off you, yeah, or bikini or whatever it may be. And you you're going from being an influencer to being a business owner, and it's a very, very different, you know, very different shift. And you know, you you're gonna sell, I'm not saying you won't sell anything, but you're not gonna go and make the millions that that you think you're gonna sell. Exactly. And I'd be I'd be curious for uh for your thought process and advice on that, you know, as as someone who who does it repping someone else's product for them versus when you do it yourself and you've got to have all those business considerations, like you say, product packaging tax out of stock.

SPEAKER_00:

Yeah, yeah. So it's it's not as fun as as you think it's gonna be. And like if you are working with like a company that uh like you vibe well with and like they're just paying you and like loads of like that's a pretty sweet deal, you know. Well, I guess because people people think they want to start their own company, but but they don't. And then so another quick one um you said um you said you have a million firers, but a lot of it's horny men. So that's why I say uh build your community first, your audience first, then build a product around that. The product for her, probably gonna be only fans. Yeah, so my following is uh 95 men, and it actually works by ways. 95% horny men. Yeah, yeah, yeah. Who wanna get jacked? Yeah, I'm like, maybe I should make their OnlyFans. But there's actually like some guys, and uh, you know, usually like they're super good looking guys, but they've got like you know a following of just pure women or you know, maybe even gay men or whatever. It's all about your demographic. And you know, they they can't sell training programs to women because women want to learn from women, you know, they're not buying creatine. So if you have an audience that matches the product you're making, again, just build the build the product around your audience. That that's that's essential. So I got a 95% male audience, which I'm so grateful for. They're all like really positive people who want to like get in shape, make money. They're all it's like the age is like 20s to 30s as well. Like it's not like teen little 14-year-old teenagers like a lot of gaming gaming YouTubers would have. So I've got a really good, really good audience, but there's a lot of influencers that they think they have a great audience, but they haven't really like done the research.

SPEAKER_03:

The women that follow you, do they follow you because you're a hotty? Or do they do you actually have women clients as well?

SPEAKER_00:

Oh no, well, I've yeah, I have like a very few women clients, and like you know, the app has obviously you can select like a women's program and it'll tailor it around you, but no, not 95% of clients are male.

SPEAKER_03:

What's your views on uh on testosterone, growth hormone, other supplements like that?

SPEAKER_00:

For sure. If you're doing it with a doctor and you're doing it properly, I think it's a game changer and it's gonna be super popular later in life. But nowadays the problem is there's a bunch of especially young guys jumping on too early, not doing their research, and not putting their time in the gym first. So, like before you do all that, you need to max out your natural levels, you know, before jumping on any of that. But if you jump on that with doctor's supervision or even like a really good coach, just someone who really knows what they're doing and you're doing it safely, crack on. Yeah, and as long as it's not like illegal or anything. That's that's the thing as well. It's tough to talk about because in it's illegal. So, like if you're in America or you want to travel to America, you know saying I take steroids or I'm on this and that, I know people who have been pulled at the border.

SPEAKER_03:

Well, I think it's tough to talk about for two reasons. One, like you say, because it's illegal, and secondly, because no no one wants to admit it because everyone everyone wants to pretend that they're completely natural. Yeah. But even if they're taking stuff, it doesn't do the work.

SPEAKER_00:

For you, you know, yeah, oh completely like you know, no one will prep your meals. There's nothing, no fail that will prep your meals and go to the gym for you. Yeah, go and lift the weight, yeah. But but of course, with that said, like the amount of more muscle you can build. Oh, this is another important one. The amount of more muscle you can build when you're on gear or whatever is like huge, like it's a complete different story, but that's a lifetime decision, it's not a six-week cycle. That's like just you'll have it for six weeks, then it'll just you'll go back to baseline, maybe even worse than baseline because you won't have your natural levels. You you will have tanked your natural levels, so you'll actually be in a worse place from where you started. So if you are gonna take that testosterone, go on gear, it's it's a lifetime decision. It's like getting thinking of it as getting a tattoo.

SPEAKER_03:

One of the things you were talking about during your uh talk at the event the other day was about your audience maturing and kind of like they'd grown up with you as 20 odd year olds learning to get fit and then getting fit, and now you might have to pivot a bit into teaching about business and and that that they've got slightly different interests. I mean, talk to me a bit more about that and and and also I guess are all your clients at the moment are they all just learning fitness, or like when you do these masterminds and stuff in in Marbella, uh, are you covering other bits of lifestyle and entrepreneurship and business and people who want to be trainers themselves?

SPEAKER_00:

For sure. So one thing I actually did in Dublin is I ran like a personal trainer school, and that was in person, where we we got like a governing body to kind of like certify the course that I was teaching. And so I've kind of done it in the past as well, like you know, training people to become actual training people to become trainers. So I'm the one who knocks, yeah, I'm the principal, you know, and so I've always kind of done a little bit of that, and then but now I've really noticed in the last like year or two, like I've covered every single fitness topic ever. Like I've I've made a video on everything, I've made a reel on everything. So my audience are very well educated, and I did like, you know, uh, whenever I do a meetup or like I do my own seminar, I look at the audience. Everyone's in fucking killer shape. Like everyone is in killer shape. So now it's time for me to probably put something uh more structured in place, like a mentorship or a business program. Simply something that I would give to myself starting out in the industry.

SPEAKER_03:

Do you find that most of them who have an interest in business want to be other trainers themselves or they just want to be in business? Because I mean, I guess uh, you know, particularly on today's Instagram world, uh being jacked kind of goes hand in hand with business anyway, not necessarily the fitness business, but you know, sales, marketing motivation, you know, it attracts that type of person.

SPEAKER_00:

But one thing I will say is if you don't get into the fitness industry because you're genuinely like interested in the science behind training and nutrition, and that when you you coach someone, you see them get results, you're like so fucking happy. You you feel like you got your the results yourself, but that's how I feel. So if you don't have that feeling, just don't bother because then you won't be you won't be here for 10 years like me. Tell me about Villa Lipset. Yes, yeah, yeah.

SPEAKER_03:

So uh I mean what was that an actual project? Or but because I know you had you host people there and you've been doing a renovation, but was that by accident?

SPEAKER_00:

Oh yeah, so okay. So as we were saying before we jumped on, I was living in London. Uh London shut down, Ireland shut down. So I ended up coming to Marbella now because the gyms are open. So literally, literally here because of the gyms. My life revolves around the gym. And so I've been coming to Marbella all my life. I used to work down the port, handing out flyers when I was like 17, 18, around that age. And so me and my messes were renting here, kind of like, you know, you you just keep extending. And so month by month I was doing Airbnb. And then I was like, you know, I was 29 at the time. So this is like, you know, two, about two, three years ago. And I was like, you know, maybe it's maybe it's time for me to look at purchasing something. And so, as you know, everyone here's a real estate agent. Yeah, you know, everyone. And so a girl that uh we're friends with, she was like, hey, look, this uh villa just went on the market. It's like, you know, in wave and Lucia, like you can walk to Port of Venus, uh detached, uh four-bedroom swimming pool. You know, I I never reveal the price, but really, really good price, okay? And so we went up on the first day and the place is fucking jammered. Like people are everyone's trying to buy this. Like, this is like it's it's it's genuinely a good deal. You know, the way like every real estate agent will tell you that, but I'm like, no, this is this is a really good deal. And so she was like, I visually saw everyone trying to buy it there, and she was like, look, because we're like good friends, if you put that in a deposit today, I'll take it off the market for you. So me, 10k, no-brainer. And so we did it, we did the whole process, the brokerage and all the red tape, the paperwork, and uh had to do an insane down payment, like insane, I'll tell you how much uh off camera, but because I'm like a foreigner and like have a weird job, you got a move, yeah, yeah. And uh, because I got like a weird job, they were like, You might as well have to pay the full thing. So I got that, and then we got the keys on like uh January, like the very beginning of the year in 2022. And then I'm like, okay, I got a project ahead of me. So I got like 10 quotes from different uh renovation companies and like went for actually kind of like like the second cheapest one. Yeah, I just got a good vibe, I got along well with your man, and uh they they they smashed it, like they did really well. They did it in like six months, which is quite quick, now not fully completed in six months. Like we could move in six months, but like there's no wardrobes. But it was like a really enjoyable process. The renovation was 150,000, and it was like I felt like every day I I got obsessed with it, like every day I would drive by and I would see something new every day, and like it was like painting a picture, it was like an art project, and like I think it looks like an art house, like I think it's really cool personally, very like minimalistic and stylish, and I absolutely love that. And then we moved in. Uh, we just and like we slowly improved it over time, and yeah, we it's like my dream home, it's crazy, and uh now it's it's worth again, it's crazy. Someone tried to buy it for uh 1.8 million you know last week, and then they just made an offer, and I was like, How did you even see how did you see that as it's not uh it's not on the market? And they're like, Oh, we actually saw it on Instagram. Oh, really? Yeah, yeah, and it's it's crazy. And you see these two ladies knocked on the door, and they're like, We're with um you know MDL Marbia Dre Dream Living. They're like, We've a client who wants to buy the space, and I was like, How? And then yeah, they saw on Instagram.

SPEAKER_03:

Are you thinking about selling it?

SPEAKER_00:

Uh no, but no, I said no, you know. Um, I wanted to live in it like for a few more years. Like I genuinely love it, and I've stayed in like amazing accommodation, and I it's like my own. So, but but I I have like rented it privately, like last summer and stuff, because we we weren't here, and like it rents for like uh for like in a peak season, August, like well over 20 grand for the month. So it's it's a good investment, been a great investment.

SPEAKER_03:

Do you host people there as well? Like, you know, with you with your masterminds and your your high ticket stuff, you use it for business?

SPEAKER_00:

Yes, yeah, for sure. So first like big, big event, I had like 60 people over it, like who went to my seminar, and yeah, there was like an an add-on off the ticket, like you can purchase like the VIP ticket to come like have a party in mind beforehand. Yeah, and uh, I was kind of worried. I was like, who the fuck's gonna show up? But everyone was so nice and like really mannerly implied, zero damage done, it was great. And then yeah, with high ticket clients, I'd be like, you know, the ones that I'm working with, like when they're in Marvae, I'm like, yeah, meet at my place, we'll get some pre-workout in, we'll go to the gym, we'll go back, like we'll have a barbecue and like to really give a full experience. So yeah, I I definitely utilize it. Would you do any more real estate projects? I would love to. Uh and also like I do all my podcasts usually in there as well, and like YouTube videos, because like it's all white, looks like studio. So I utilize it a lot. And yeah, I would love to do another one. I was actually looking at like doing a villa lips at in Ibiza, but uh Ibitha property is like it's got wow. I thought it would be the same as Marbella, but it's absolutely insane. So, you know, maybe in a few years.

SPEAKER_03:

Tell me the future of the fitness industry, what where's it going? I mean, I guess you know, we've we've gone online with YouTube videos, you know, we've we've we've gone to apps and that kind of thing, and you know, we we look at the rest of the rest of the world, the rest of industry and technology keeps moving us forward, moving us forward. Yeah, but I guess you know, we've also got to do the press-ups ourselves, haven't we? Exactly. Where's the industry gonna be in 10 years' time?

SPEAKER_00:

So there was a huge online boom, and then like, you know, yeah, that went great. And then like things go in waves. Now, people like, for example, wanted more one-on-one, they wanted less apps, they want more in-person training. So, right now, especially after COVID and lockdown, people want that more personal touch. Now, so that could, you know, again, go the opposite way in a few years, and uh, like a lot of people say AI and all. I'm yet, I'm yet to see anything impressive in fitness in AI.

SPEAKER_03:

Like, I mean, for me, and I said I'm obviously not fitness spacey at all, but all I can see AI doing is, for example, helping you replace some of your staff who are creating people's programs. Yeah, the AI can't replace the accountability, the AI can't go and do some protein shaking and exactly, and like even like the like you said, the programs that AI makes, there's it's still making mistakes.

SPEAKER_00:

Like it I think in a few years it will be like phenomenal, but we're yet to hit that point. But at the moment, the trend is kind of more like personal and and one-on-one. And yeah, that's it. Like, unless we get like robot arms that we can we can click on and it'll like live literally do everything for us. Well, then you know, I I don't see it anytime soon. But no no matter what, and in any industry, right, you just gotta roll with the trends. So, for example, even with with social media, I started out on Facebook. I don't use Facebook anymore, it's gone. Did I do I have a cry? Oh no, my Facebook page isn't going as well. No, I'm just like, okay, where's hot right now? Oh, Instagram, okay, let's let's go on this. TikTok comes out of nowhere. Okay, sweet, let's do this. No matter what happens, you just gotta adapt and improve and roll with it.

SPEAKER_03:

And 10 years it's been a whirlwind, 22 to 32. Whereas 42 or maybe even 62 year old Rob Lipset Rob Rob Lipson.

SPEAKER_00:

It's a tough name. Yeah, it's you said it correctly, but sometimes to make it easy on people, I just say just say lip and set.

SPEAKER_03:

But it slips it, it slips it, yeah. But you know, uh uh, do you see yourself in the fitness industry at 42, 52, 62?

SPEAKER_00:

Oh, 100%. And so, you know, this is uh you know a lot of people will say this because you know, it's a physical thing and your body deteriorates. Not mine, but anyways, you know, but like I look at guys like uh Joe Joe Rogan, uh Andrew Huberman, Gary V, who we've mentioned, and I was actually like Jordan Peterson, I'm like all these guys that are like a podcast that I watch, all of them, they're all way older than me, like way older than me. Like, not just fitness, like I in any industry. So I'm always gonna be doing this. I'm always gonna be chatting to a mic. There will always be a fitness element to it. Like, I actually think Joe Rogan's the biggest fitness influencer in the world. Like he has the most, he has the most power with what he says. If he recommends a diet or if he gets a certain doctor on, like people are gonna listen. Like he has the most influence uh ever, and he's crazy into fitness. Like he is in insane shape. He's always you know talking about the latest trends. So yeah, you know, and he's 55. So that's that's where I'm gonna be. Uh, I ain't going nowhere.

SPEAKER_03:

I think as well, you know, like you say, you've had an audience grow up with you. Yeah. I mean, I'm assuming that you know many of them are probably a similar age to you. Like we said a minute ago, that uh you'll start teaching them about business. I guess in another 10 years it might be teaching about divorce. Yeah, yeah, exactly. Anything, yeah. 10 years on, how to do with the grandkids, you know. I guess it's it's the importance of that loyal audience that you know that that buy that buy into you. Exactly. As you mature, they mature. And I guess as long as you're honest that it's a a learning journey for you as well.

SPEAKER_00:

Oh, completely. I'm still figuring it out. And you know, people are always like, Rob, you're such like a positive guy, you're always in a great mood. I have my days, like I have my extreme lows. But you know, uh, we're always just learning. And and also the longer you stay in an industry, this is a good tip for anyone, the more authority you will gain. So if someone likes is just new to the industry and like their heart's already not in it, you can tell. But like if someone, a client comes to me and they're like, This motherfucker's been here for 10 years, he lives and breathes this shit. So the longer you're in an industry, it's like when you see a restaurant and it's like established in like 1992, you're like, oh fuck, well, they're obviously doing something right to stay in business. So the longer you you stay in an industry, the better.

SPEAKER_03:

Well, so Rob, it's been an absolute pleasure having you on, mate. I know it's taken a while to get our diaries across. I know, really email's not your forte. Yeah, no, no, not at all, not at all.

SPEAKER_01:

I'm like, it's not even me.

SPEAKER_00:

But uh no, fair play as well to your assistant, like for locking this in. She was she was fantastic, really responsive. And now I'm delighted. And I'm also delighted that we got to do it in person, Marvey.

SPEAKER_03:

No, no, it's always much better to do in person, and and it's um like I said, it's great to know that we've got so many mutual friends, and I'm sure uh you love it too, buddy. I know we get caught everywhere nowadays, don't we? Exactly. Yeah, but listen, mate, it's been great to chat. Uh, I'm just sure I'll pass it across again. I'd love to do it around two, and uh hope to see you at some more fitness events soon as well.

SPEAKER_00:

Thanks so much, Ramian. Cheers, cheers.

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Matt Haycox

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